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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

A Research on the Management Strategies of The Development of Healthcare Tourism in Kaohsiung City

Wang, Kuang-fu 18 August 2009 (has links)
Taiwan has been practicing The National Health Insurance (NHI) more than ten years. Under the regulations of the NHI policy, almost all hospitals have encountered challenges and difficulties in their business operation. Therefore, figuring out how to move on from these obstacles and to create more profitable opportunities have become the primary tasks for the hospitals. Now, facing a global economic downturn, while the conventional and electronic industries are in recession, the healthcare industry in Kaohsiung City will need to take more actions in order to survive such a crisis and create new opportunities. Taiwan¡¦s neighboring countries, such as Thailand, Singapore, South Korea and India have been actively opening up their healthcare industry markets and earning considerable amount of money from foreign patients, creating many job opportunities. What Kaohsiung City could learn from these countries¡¦ successful experiences in order to benefit and help develop its own healthcare industry is the focus of this dissertation. Since 2005, a three-year project ¡V healthcare tourism, has been carrying out. It was practiced in Kenting only for half a year, and there are many reasons resulted in the short life of this project. Years later, the present Ma Ying-Jiu government vows to redevelop the healthcare industry. However, the key to the success of such a project is whether the government has the resolution to clear up unnecessary, restraining regulations and laws, and to set up responsible organizations in order to help the development of the healthcare industry. After the Three Linkages ¡V direct postal, trade, and transportation ¡V between Taiwan and the Mainland China were reconnected at 2008 December 15, the relation between the two straits is less intense. The Kaohsiung City Major, Miss Chen Ju, as the major of the host city of the World Game 2009, went to Beijing and Shanghai to promote this event. This trip has political and economical significances, which continue impacting on the relationship between Taiwan and Mainland China and were reflected on several important Democratic Progressive Party members¡¦ recent, frequent visits of China. How these phenomena would influence on the development of the healthcare industry in Kaohsiung City is still under observation. This dissertation uses Dr. Wan Ming-Sheng¡¦s Consultation Framework of Integrated Public Affairs Administration as the main theory, through in-depth interviews with governors and professional experts in the fields of healthcare and travelling, this research is able to conclude the following practicable strategies, regarding their value, practicability and support, for the development of the healthcare industry of Kaohsiung City: 1. Now it is a good timing for Kaohsiung City to develop its healthcare industry. The city should use all the advantages it possesses and take initiative moves. 2. Beauty and Healthcare Tourism Promotion Association of Kaohsiung City is already established. The association is advised to be promoted and led by non-governmental directors. 3. The healthcare tourism should list Hong Kong and Macao people as primary sale targets; the secondary should be the Mainland Chinese and Chinese people from other countries. 4. Necessary measures should be carried out in order to prevent malign sale competitions which would bring down the quality of the healthcare service in Kaohsiung City. 5. Kaohsiung City should take the advantage of hosting the World Game 2009 to promote its strength in healthcare service, such as and particularly health checks. 6. The government should face and respond with an active attitude towards the requests from the healthcare industry and release the industry from unhelpful, restraining laws. Healthcare can be and is a business. 7. The central government should take other Asian countries¡¦ successful experiences as models, and sets up cross-section supervisory sectors responsible mainly for directing issues regarding healthcare tourism.

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