M.Ing. (Electrical and Electronic Engineering) / Acoustic reverberation is put under the spotlight. A review of the theory was conducted followed by a look into digital artificial reverberation. Measurement methodology is presented including a review of the recently published ISO standard pertaining to reverberation. Experimental testing was conducted for four acoustically different environments with one of them almost completely anechoic. The reverberation characteristic of these four environments were measured and analysed according to the relevant ISO standards. The results were then used in a further study of digital artificial reverberation applied to impulse and vocal sounds. The anechoic sounds were artificially reverberated using Cool Edit Pro software to mimic the sound obtained that had natural reverberation present. The focus was on the RT as well as the EDT of the decay slope. The artificial method of applying reverberation was evaluated using two methodologies, firstly objective methods relying on mathematics; secondly, by subjective personal evaluations using a statistical analysis of a listening test questionnaire. Both the objective and subjective results confirmed that digital artificial reverberation methods could be applied successfully to impulse sounds and vocals. The results provide a basis for the motivation of computerised methods in the studio recording process especially for rooms that are moderately anechoic.