This exegesis explores the notions of production process paradigm shift through the analysis of digital technologies and their effect on the production of 'CruelUnusual'. Chapter one of this exegesis has introduced the research question with appropriate methodologies to explore the rhizomic possibilities of the use of new digital technology (DV, WWW & DVD) through the design of new structures and frameworks for audio-visual production. Chapter two will outline the traditional production process from the first steps of the pre-production phase, through to the shooting and editing of the film, to its final delivery on the screen. Chapter three will outline various new technologies to be explored and evaluated to assess their benefits to filmmakers in the creation of new production process paradigms. Chapter four of this exegesis presents an evaluation of the Rhizomic Production Process as a viable alternative to the traditional linear produc-tion process. The research data created during the production of the creative project is offered to sup-port arguments presented regarding the benefits of the Rhizomic Production Process. Chapter five will discuss the conclusions and implications discovered during the evalua-tion of the Rhizomic Production Process through the production of the creative project and suggest further possible directions.