This study examines the way social media changes the way documentaries are developed, produced and distributed. I want investigate how web 2.0 technologies disrupt the documentary sector and the way producers navigate the social media ecology. Research exposed an industry in transformation. New roles, like the Producer for Marketing and Distribution (PMD), the Impact Producer (IP) and a participant-centric mode of documentary filmmaking are revealed. The way users connect via social media has changed the way people interact with each other at work. A balanced real- and virtual world network approach makes a strong and highly central network position for a documentary project possible. Emotional contagion and an authentic online presence create value for a films social media campaign. Both are crucial factors to the mobile multi-device audience expecting a credible social media experience. Research suggests that users accept the risks associated with the way their data is exploited by social networks as long as the user's social media experience is not diminished. The concept of the Global Digital Family is revealed when reappraising social media. I suggest further research into the problem of online authenticity. Kozinets' ideas on Gemeinschafts-type engagement (Kozinets, 2015) shed light on the phenomenon. But exactly when something is perceived as authentic online is still not entirely clear and should be investigated further. I also recommend that the PMD is formally accredited to encourage industry recognition.

Made available in DSpace on 2016-04-29T14:23:03Z (GMT). No. of bitstreams: 1 Marissol Mello Alves.pdf: 6366914 bytes, checksum: e07f72bace513bc7bcf91c9279156e0e (MD5) Previous issue date: 2011-09-17 / Parents who are between ages 30 and 50 see their children and teenagers living very different lives, much different than their own childhood and teenage years. The introduction of technology in the homes is enabling activities that were not previously possible, such as online games, instant messengers communication, remote interactions or even social-virtual networks relationships. Common worries for parents, common experiences for kids how technology is seen in the household? Is it a threat or an opportunity? This essay investigates the parent-child relationship framed by technology, using surveys from several sources (research institutes and media groups). It also includes the results from an online questionnaire, which ran exclusively to capture the data that not previously available. The ultimate intent is to deliver a summary of suggestions and recommendations to parents. These recommendations (available in the 8th chapter) form a guide for those that seek ways to turn kids technology interests opportunities for sharing, hopping to offer collaborative actives and a safe medium to allow parents and children drive towards to digital autonomy / Pessoas entre 30 e 50 anos que têm filhos pequenos e adolescentes os vêem imersos numa rotina bastante diferente daquela que eles mesmos experimentaram quando crianças e adolescentes. A entrada da tecnologia nos lares vem propiciando a vivência de atividades que não existiam no passado, como os jogos online, a comunicação instantânea, as interações remotas e a convivência nas redes sociais. Ansiedades em comum para os pais, experiências em comum para os filhos de que forma essa tecnologia é vista dentro das nossas residências? Ela é uma ameaça ou uma oportunidade? Esta dissertação analisa a relação de pais e filhos na utilização da tecnologia, reunindo pesquisas de fontes diversas (institutos de pesquisas e grupos de mídia). Inclui ainda o resultado de um questionário online publicado exclusivamente com o intuito de capturar os dados que ainda não haviam sido identificados na perspectiva adotada pelas pesquisas disponíveis no mercado, e colaborar para a elaboração de um breve guia de sugestões e recomendações para os pais. Essas recomendações (disponíveis no capítulo oito) pretendem contribuir na orientação daqueles que buscam formas de utilizar o interesse dos filhos pela tecnologia em oportunidades de compartilhamento de experiências, de atividades em conjunto e, ao mesmo tempo, um treino seguro para a autonomia digital dos filhos em suas diversas faixas de idade