Nine experiments were conducted to explore pitch-time integration in music. In Experiments 1-6, listeners heard a musical context followed by probe events that varied in pitch class and temporal position. When evaluating the goodness-of-fit of the probe (Experiment 1), listeners’ ratings showed more influence of pitch class than of temporal position. The tonal and metric hierarchies contributed additively to ratings. Listeners again rated goodness-of-fit in Experiment 2, but with instructions to ignore pitch. Temporal position dominated ratings, but an effect of pitch consistent with the tonal hierarchy remained. Again, these two factors contributed additively. A speeded classification task in Experiments 3 and 4 revealed asymmetric interference. When making a temporal judgment (Experiment 3), listeners exhibited a response bias consistent with the tonal hierarchy, but the metric hierarchy did not affect their pitch judgments (Experiment 4). Experiments 5 and 6 ruled out alternative explanations based on the presence of pitch classes and temporal positions in the context, unequal numbers of pitch classes and temporal positions in the probe events, and differential difficulty of pitch versus temporal classification. Experiments 7-9 examined the factors that modulate the effect of temporal variation on pitch judgments. In Experiment 7, a standard tone was followed by a tonal context and then a comparison tone. Participants judged whether the comparison tone was in the key of the context or whether it was higher or lower than the standard tone. For both tasks, the comparison tone occurred early, on time, or late with respect to temporal expectancies established by the context. Temporal variation did not affect accuracy in either task. Experiment 8 used the pitch height comparison task, and had either a tonal or an atonal context. Temporal variation affected accuracy only for atonal contexts. Experiment 9 replicated these results and controlled for potential confounds. The findings imply that the tonal contexts found in typical Western music bias attention toward pitch, increasing the salience of this dimension at the expense of time. Pitch salience likely arises from long-term exposure to the statistical properties of Western music and is not linked to the relative discriminability of pitch and time.

Nine experiments were conducted to explore pitch-time integration in music. In Experiments 1-6, listeners heard a musical context followed by probe events that varied in pitch class and temporal position. When evaluating the goodness-of-fit of the probe (Experiment 1), listeners’ ratings showed more influence of pitch class than of temporal position. The tonal and metric hierarchies contributed additively to ratings. Listeners again rated goodness-of-fit in Experiment 2, but with instructions to ignore pitch. Temporal position dominated ratings, but an effect of pitch consistent with the tonal hierarchy remained. Again, these two factors contributed additively. A speeded classification task in Experiments 3 and 4 revealed asymmetric interference. When making a temporal judgment (Experiment 3), listeners exhibited a response bias consistent with the tonal hierarchy, but the metric hierarchy did not affect their pitch judgments (Experiment 4). Experiments 5 and 6 ruled out alternative explanations based on the presence of pitch classes and temporal positions in the context, unequal numbers of pitch classes and temporal positions in the probe events, and differential difficulty of pitch versus temporal classification. Experiments 7-9 examined the factors that modulate the effect of temporal variation on pitch judgments. In Experiment 7, a standard tone was followed by a tonal context and then a comparison tone. Participants judged whether the comparison tone was in the key of the context or whether it was higher or lower than the standard tone. For both tasks, the comparison tone occurred early, on time, or late with respect to temporal expectancies established by the context. Temporal variation did not affect accuracy in either task. Experiment 8 used the pitch height comparison task, and had either a tonal or an atonal context. Temporal variation affected accuracy only for atonal contexts. Experiment 9 replicated these results and controlled for potential confounds. The findings imply that the tonal contexts found in typical Western music bias attention toward pitch, increasing the salience of this dimension at the expense of time. Pitch salience likely arises from long-term exposure to the statistical properties of Western music and is not linked to the relative discriminability of pitch and time.

The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc.This study attempts to tackle that problem by exploring cultural dimensional interactions and their potential role in consumers’ cultural behavioral change process. Due to both fields of cultural behavioral change and cultural dimensional interactions being under researched, having insufficient theoretical basis, this study adapted an abductive research approach. Additionally, this study conducted its data gathering process abroad and within the restaurant industry, so as to capture the necessary aspects of the studied phenomenon.The research was conducted by identifying two separate research subgroups: “culturally unaffected” Swedes, living in Sweden, and “culturally affected” Swedes, living in Spain. The two subgroups were interviewed on their preferred consumer behaviors in a restaurant setting. Consequently, their answers were matched against each other, in order to locate any differences in consumer behavioral preferences, indicating potential cultural behavioral changes. When provided with the participants’ rationale for the potential cultural behavioral changes, the study analyzed it through the lens of Hofstede model, looking for possible interactions between its cultural dimensions.The findings of this study suggest that cultural dimensional interactions are, in fact, existent and have a role in consumers’ cultural behavioral change process. The assumption is that the cultural dimensional interactions are regulatory in their nature and are used by the consumers to create desirable consumer situations, in order to maintain their preferred consumer behaviors in a culturally unfamiliar environment. Additionally, the findings suggest a much bigger role of consumer´s core values in the process of cultural behavioral change, than previously thought. Core values are speculated to serve as a trigger that starts the cultural dimensional interactions, due to the consumers’ adamant unwillingness to alter their core values and consumer behaviors linked to them. Due to this study´s abductive research approach, as well as insufficient theoretical basis in the fields of cultural dimensional interactions and cultural behavioral changes, these findings don´t provide any definitive conclusions. As of that, numerous prospects for future research are discussed and recommended.