Made available in DSpace on 2014-12-17T13:57:00Z (GMT). No. of bitstreams: 1 DanielFM_DISSERT.pdf: 3025691 bytes, checksum: 816ddeeb4f1f3fce1b28e8bc8c6920b1 (MD5) Previous issue date: 2009-12-04 / This research continues the current debate about the role of the images and the words in the architectural design persuasion, where we emphasize the increasing valuation of written documents (FORTY, 2004; MARKUS; CAMERON, 2002), the seduction for the graphical representation (DURAND, 2003) and the rhetorical effects of the graphical and textual resources (TOSTRUP, 1999). Based on these quarrels, we look for verify in the graduate final projects the relation between the design texts and images. From the PROJEDATA, database of the PROJETAR research group (UFRN), we selected the final projects of two brazilians universities, UFRN and USP, that in a first analysis, they had shown as ideal types of two distinct design presentation models, respectively: texts and drawings in separated documents, or combined in an only support. Based on Markus explanation about the function and the content of the texts, on the Durand perspective with regard to graphical representation uses and on Tostrup point of view concerning the rhetorical potential of texts and drawings, we analyze, in a set of 25 projects, how the students relate the textual and imagetical speeches. For this, we related the focus of each speech, in order to verify the possible coherence between both. We conclude that in the model of USP final project the coherence between the texts and the drawings is clearer than in the model adopted in UFRN / Esta pesquisa prossegue o debate atual sobre o papel das imagens e das palavras no convencimento do projeto arquitet?nico, em que se destacam a valoriza??o crescente dos documentos escritos (FORTY, 2004; MARKUS; CAMERON, 2002), a sedu??o pela representa??o gr?fica (DURAND, 2003) e os efeitos ret?ricos dos recursos gr?ficos e textuais (TOSTRUP, 1999). Com base nestas discuss?es, procuramos verificar nos Trabalhos Finais de Gradua??o (TFG) a rela??o entre os textos e as imagens do projeto. A partir do PROJEDATA, banco de dados do grupo de pesquisa PROJETAR (UFRN), selecionamos os TFGs de duas universidades brasileiras, UFRN e USP, que numa primeira an?lise se mostraram como tipos ideais de dois modelos distintos de apresenta??o do projeto, respectivamente: textos e desenhos em partes separadas, ou combinados num ?nico suporte. ? luz da explana??o de Markus sobre a fun??o e o objeto dos textos, da perspectiva de Durand quanto aos usos da representa??o gr?fica e do ponto de vista de Tostrup acerca do potencial ret?rico de textos e desenhos, analisamos, num conjunto de 25 trabalhos, como os alunos relacionam os discursos textuais e imag?ticos. Para isso, cotejamos os enfoques de cada discurso, a fim de verificar a poss?vel coer?ncia entre ambos. Conclu?mos assim que no modelo de TFG da USP a coer?ncia entre os textos e os desenhos ? mais clara que no modelo adotado na UFRN