Abstract Dog phobia is a complex psychological phenomenon classified under the anxiety disorders. Twelve female students suffering from dog phobia participated in this qualitative study which included an initial screening, therapeutic intervention and eight-month follow-up. Initial screening was conducted by means of a Fear Survey Schedule and observational assessment of non-verbal behavior during a behavioral approach test (dog stimulus). Therapeutic intervention involved a combination of systematic desensitization and instructional learning. Qualitative data analysis followed a phenomenological approach. The results indicate that the onset age of dog phobia varied from early childhood to late adolescence. Twothirds of the participants reported a direct traumatic event as the onset context of their dog phobia, while 17% reported vicarious learning contexts and 17% an inability to recall the onset context. The most widely used sensory focal mode of perception during contact with dogs was visual cues, followed by auditory cues. Half of the participants reported “eye” aspects as the fear-evoking stimulus. A wide variety of anxieties and fears were found to co-occur with dog phobia, although some participants were still able to accommodate dogs and other companion animals in their lives. The poststudy follow-up indicated that the intervention yielded significant real life improvement in 75% of the cases. The implications of this study for therapeutic situations are discussed.