The paper examines the quality of domiciliary services as seen by their recipients - senior citizens. The paper consists of two parts. The first one defines the main notions {--} old age and ageing, demographic changes in society, social services goals, domiciliary services, importace of ethical norms for social workers and people in direct contact with elderly people, vulnerability of people doing some auxiliary jobs and mobilizing activities for senior citizens. The second part consists of the research carried out among the recepients of domiciliary services, its analysis, data evaluation and comparison of senior citizen´s and their home nurses´ view.

El presente trabajo muestra un análisis integral de la propuesta de Negocio llamado Home Spa, la cual surge a raíz de las necesidades de un grupo de mujeres por verse y sentirse bien con ellas mismas estando dentro de casa sin tener que salir y exponerse a contagiarse del COVID -19. En base a esa necesidad hemos comenzado a desarrollar los aspectos generales de Negocio como es llegar a definir el servicio, desarrollar el plan estratégico, hacer el análisis interno y externo y las estrategias a desarrollar para lograr nuestros objetivos. Se ha realizado una investigación y validación del mercado objetivo, desarrollo del Plan de Marketing, operaciones, estructura organizacional y recursos humanos y finalmente el Plan económico-financiero. Es así como HOMESPA no solo se presenta como una propuesta innovadora, segura, rentable y sostenible en el tiempo sino también colabora con el bienestar de las mujeres en esta coyuntura que vive actualmente el país. / This work shows a complete analysis of the Business proposal called Home Spa, which arises from the needs of a group of women to look and feel good about themselves while being in their homes without having to go out and expose themselves to getting the COVID -19. Based on this need, we have begun to develop the general aspects of the Business, such as defining the service, developing the strategic plan, making the internal and external analysis and the strategies to develop to achieve our objectives. An investigation and validation of the target market, development of the Marketing Plan, operations, organizational structure, and human resources and finally the economic-financial Plan has been carried out. Thus, Home Spa is not only presented as an innovative, safe, profitable, and sustainable proposal, but also contributes to the well-being of women in this situation that the country is currently experiencing. / Trabajo de investigación