NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"dominance (mpsychology) -- anited btates"" "subject:"dominance (mpsychology) -- anited 2states""

1

Values and symbols: An intercultural analysis of web pages on the Internet

Mosquera, Aura Constanza 01 January 2004 (has links)
The author examines how a North American commercial Web site developed by Environmental Systems Research Institute serves as a vehicle through which American hegemony and cultural imperialism are propagated to Latin America. The author argues that the content of the web site pages, which contain American cultural symbols and values, may serve to influence or change the values of its Latin American visitors.
Dominance (Psychology) -- United States
Values -- Latin America
Signs and symbols -- Latin America
Values -- United States
Signs and symbols -- United States

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