The study aims to determine the contribution made by available ram growth- and breed standard parameters on the sale price of auctioned rams in Namibia. These findings serve as an indication of the importance ram buyers place on individual parameters in selecting rams for breeding purposes. It furthermore tries to establish whether scientific measurement for the estimation of ram breeding values takes precedence over subjective appraisal. The analysis of the 100 day and 270 day growth performance of the progeny of selected Veldram tested rams were used to evaluate the accuracy of the estimation of ram breeding values and may serve to validate the proper execution of these Veldram tests.