Social cohesion is an important priority of the development both on Lithuanian and EU level. It is addressed to a human being, to the reduction of social differences between people, their groups and regions. Elaboration of tourism, including adaptation of the manors for tourism needs, is one of the priority directions of Lithuanian countryside development in order to ensure economical welfare and social cohesion. Elaboration of the manors as tourism objects must be linked with their integration into society life of local community. The goal of this research project was to define key principles of modern manor development strategy – principles, that would ensure, besides economical aspects of the manor elaboration, satisfying of social and cultural expectation of local society, would set grounds for an manors to became an example of most advanced forms of economical activities and social policy application. In this work an exploratory, qualitative research aiming to estimate relations between the manor and local society and their expectations towards the manor, was carried out. As a result, two possible alternatives for the manor development were settled and based on this a vision of the modern manor future and main strategic development principles to strive for this vision presented. The research has proved, that at present time the main expectation of the local society related to the manor is a minimum – that is, to have former facilities and parks of the manor rebuilt... [to full text]