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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Research on E-Commerce Strategies of Automobile Sellers ¡V KaoDu Motor Ltd

Chung, Yi-Chang 01 August 2001 (has links)
It is no doubt that the Internet has transformed the way enterprises doing business fundamentally. People even pointed that e-commerce is the next Industrial Revolution. How to take the advantages of the Internet has propagated all over the whole world. Facing the intensely competitive environment and the getting higher turnover rate of the sales representatives, KaoDu Motor, Ltd. is exploring the solutions. Due to the prosperous growth of e-commerce, the issue of how to fully take the advantages of the Internet has become very critical to KaoDu Motor Ltd. This purpose of this research is to explore what e-commerce strategies and applications that KaoDu should develop in order to get more competitive advantages by taking the advantages of the Internet. After reviewing the automobile industrial environment, the SWOT analysis was done for KaoDu. Through SWOT analysis, the weakness, strength, opportunities and threats that KaoDu has were summarized. Giving KaoDu¡¦s goals, seven e-commerce strategies were developed based on the results of SWOT analysis. For each strategy, many e-commerce applications have been identified. In addition, in order to let the e-commerce strategies and applications be realized successfully, several other strategies, such as alliance, business process reengineering and on-job training, have been identified too. So far, part of the strategies and applications has been implemented and there are several positive results reported.
2

E-Commerce Adoption by Small and Medium Enterprises in Nigeria

Nwosu, Anthony Obioma 01 January 2017 (has links)
The future survival of small and medium enterprises (SMEs) is inextricably linked to their implementation of e-commerce systems. The lack of e-commerce strategies among SME business owners has contributed to a low level of e-commerce adoption by SMEs. The purpose of this multiple case study was to explore the strategies that Nigerian SME business owners used to implement e-commerce systems. The population consisted of retail SMEs in Lagos, Nigeria, that have functional e-commerce systems. The conceptual framework supporting the study was dynamic capabilities framework. Data for the study were derived from semistructured interviews of 4 SME business owners/managers and documentation from the case companies. Data analysis entailed coding of the interview transcripts and analysis of documentary data to identify themes. Member checking and triangulation ensured the credibility of the study. The main themes that emerged from data analysis include service delivery strategies, dynamic marketing strategies, and learning and adaptation. The implications for social change include the potential to contribute to increased wealth creation opportunities for the business owners, their employees, and the local communities in Nigeria.

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