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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
41

Developing service satisfaction strategies using catastrophe model a replication study in New Zealand : a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business, 2003.

Singh, Sylvester Sanjeev. January 2003 (has links) (PDF)
Thesis (MBus) -- Auckland University of Technology, 2003. / Appendices A and B not included in e-thesis. Also held in print (109 leaves, 30 cm.) in City Campus Theses Collection (T 658.8343 SIN)
42

Promotional enhancement theory : a model for designing promotions that enhance brand evaluations /

Tietje, Brian C. January 1999 (has links)
Thesis (Ph. D.)--University of Washington, 1999. / Vita. Includes bibliographical references (leaves 72-83).
43

The frontier of loyalty political exiles in the age of the nation-state /

Shain, Yossi, January 1900 (has links)
Originally presented as the author's thesis (Ph. D.)--Yale. / Includes bibliographical references (p. 169-200) and index.
44

Branding as a communication tool : creating a branding plan for Medicare y Mucho Mas in Puerto Rico /

Camano, Javier, January 2006 (has links) (PDF)
Honors Project--Brigham Young University, 2006. / Includes bibliographical references (p. 55-56).
45

Brand equity & college athletics investigating the effects of brand uncertainty situations on consumer-based brand equity /

Higgins, Julie A., January 2006 (has links)
Thesis (Ph. D.)--Ohio State University, 2006. / Title from first page of PDF file. Includes bibliographical references (p. 115-120).
46

Sports fan culture & brand community an ethnographic case study of the Vancouver Canucks booster club /

Munro, Clayton Edward Steven. January 2006 (has links)
Thesis (M.A.)--University of British Columbia, 2006. / Includes bibliographical references (leaves 89-90).
47

The role of fidelity in relationships an approach to divorce and remarriage /

Wadell, Paul. January 1980 (has links)
Thesis (M.A.)--Catholic Theological Union, 1980. / Includes bibliographical references (leaves 271-275).
48

Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets

Walker, David January 1994 (has links)
An empirical study is reported which attempts to validate two key theoretical consequences of consumer involvement: differences in brand buying behaviour and differences in the type of decision processing undertaken. A literature review is provided which traces the history of involvement and identifies a suitable contemporary framework. Work on brand loyalty and attitude modelling is also reviewed and suitable frameworks identified. A pilot stage is reported which shows how involvement measurement techniques can be adapted for use among frequently purchased products. Results from reliability testing and differences in the mean levels of involvement for six grocery product categories are reported. A main fieldwork phase is reported where a consumer panel was operated for four months (n=191). Data on levels of involvement, decision making and purchasing behaviour were collected from the panel using surveys and diary sheets for three product categories: newspapers, breakfast cereals and paper kitchen towels. The relationship between sources of involvement and buying behaviour was analysed using LISREL. A model of involvement is identified which suggests that brand involvement is generated by the risks associated with making a poor brand choice and the levels of pleasure associated with the product field. For newspapers, the modelling identifies a significant (but small) relationship between involvement and devotion of purchasing to a limited number of brands. This relationship was not significant in the other two product fields. Further analysis identifies four classifications of buying behaviour (habitual, loyal, switchers, and variety seekers) which helps to explain why the linear relationship is so weak. A second analysis phase is reported which examines the utility of the Extended Fishbein Model for each of the three product categories. This analysis supports the notion that decision processing is more extensive where the level of product involvement is higher. The theoretical and managerial implications of the findings are discussed. Strengths and limitations of the research design are reviewed.
49

An investigation of customer switching/defection behaviour in a selected segment of Standard Bank retail division

Ngcobo, Philisani David 12 September 2012 (has links)
M.B.A. / Increasing customer longevity in branch banking is a difficult process, with the average bank loosing fifteen (15%) to twenty (20%) percent of its customers each year, any help a bank can get in holding on to them is welcome (Power, 2000: 19). Central to these concerns is researchers and practitioners realization that: Not all customers should be targeted with retention and loyalty efforts and, Some of the most satisfied and loyal customers might still switch / defect for reasons beyond the control of the bank and at times even beyond the control of the customer. Although it is encouraging to note the increasing awareness that not all customers are alike (Blattenberg and Deighton; Reichheld, 1993), little is known about how and why they differ. Simple put, if important attitudinal and behavioural differences can be identified among various customer groups, service providers can efficiently identify and target customers as part of a broader acquisition, value assessment, and retention strategy. This, in essence is the focus of the current study.
50

The development of customer perceptions into multi-level regression-based impact measures for the improvement of customer loyalty

Hoko, Martin 20 August 2012 (has links)
M.B.A. / Straddling the tropic of Capricorn, land-locked Botswana spans a vast 581,730 square kilometres in area. The country shares borders with Namibia to the north and west, Zambia and Zimbabwe to the north-east, and South Africa to the east and south. The Botswana Central Statistics Office (CSO) estimate a 2001 population of 1,68 million with an annual growth rate of 2.4% (Annual Economic Report, (2003)). The population is concentrated mainly in the fertile eastern and southern one third of the country. The remaining two thirds of the country's land is covered with the thick sands of the Kgalagadi Desert. Rainfall in the country is sporadic and erratic. According to the 2001 National Census the urban population of the country stands at 52.1% with the capital Gaborone accounting for 10.1% of the country's population. Francistown, the second and only other city, accounts for 4.9% of the country's population. The remainder of the urban population is distributed among 14 smaller urban centres. Gaborone accounts for 26.9% of the country's population between the ages of 25 and 54 years (Annual Economic Report, 2003.) 1.1.2. Communication The communication network is fairly sophisticated with 19.4% of the county's roads paved. The telephone network is fully digital, with Internet, e-mail, fax facilities available in all major centres of the country. Telex, data-switching, satellite-link and voice-mail service are also available nationwide. There are two cellular phone service provides and eleven internet service providers (ISPs). There are 27 Batswana to a telephone. (See Table 1: Botswana Social Statistics 2001 Table 1: Botswana Social Statistics: 2001 Life Expectancy 65.2 Population per Physician 3448 Persons per telephone 27 Persons per radio 95 Daily Newspapers 1 Persons per vehicle 21 Paved roads % 19.4 Primary School numbers 330,767 Tertiary education numbers 128,744 Literacy rate % 70 (Source: Annual Economic Report: 2003) 1.1.3. Economic performance Domestic output, as measured by Gross Domestic Product (GDP), is estimated to have grown, in nominal terms from P16.54 billion (SAR 25,47 billion) in 2000/2001 to P16.91 billion (SAR 26,04 billion) in 2001/2002, representing an increase of 2.3%. The increase for the previous year had been 17.2% (Annual Economic Report 2003) A slump in mining, with a growth rate of 3.1% (17.2% the previous year) was the major contributor to the slow growth. Banks, Insurance and Business services also shared significant growth among the non-mining sectors of the economy. (See Table 2: Economic Structure).

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