C ommunication with the customer is very important pa rt of the marketing itself. Is very important to take care about acquired customer, because as soon as the company dissapointed him, it is very difficult to gain his trust and affection back. Thi s diploma thesis identifies e-mail marketing as a whole and deals with its current trends and examine how e-mail itself and his elements affect psyche and behavior of recipients and tries to iden tify ways to maintain consumer confidence. The thesis introduces e-mails from a practical envirome nt of the software company, in which are applied changes resulting from public opinion. These e-mail s are evaluated and compared with past versions of e-mails, these e-mails are evaluated and compare d with previous versions of e-mails.

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No / Increasing mail survey response using monetary incentives is a proven, but not always cost-effective, method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a regression model of the impact of prepaid monetary incentives on response rates in consumer and organizational mail surveys. The results support their use and show that the inducement value makes a significant impact on the effect size. Importantly, no significant differences were found between consumer and organizational populations.

Email connects 85% of the world. This paper explores the pattern of information overload encountered by majority of email users and examine what steps key email providers are taking to combat the problem. Besides fighting spam, popular email providers offer very limited tools to reduce the amount of unwanted incoming email. Rather, there has been a trend to expand storage space and aid the organization of email. Storing email is very costly and harmful to the environment. Additionally, information overload can be detrimental to productivity. We propose a simple solution that results in drastic reduction of unwanted mail, also known as graymail.

Thesis (Ph. D.)--George Mason University, 2007. / Title from PDF t.p. (viewed Jan. 18, 2008). Thesis directors: Paul Amman, Duminda Wijesekera. Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Information Technology. Vita: p. 198. Includes bibliographical references (p. 189-197). Also available in print.

Universiẗat, Diss.--Wien.

Thesis (M.S.)--University of North Texas, Dec., 2009. / Title from title page display. Includes bibliographical references.

In 1971, scientist Ray Tomlinson sent what is now considered the first email message. It was considered as “nothing short of revolutionary … deserv[ing] a spot in the list of great communication inventions such as the printing press, telegraph and telephone” (Festa, 2001). Whereas email was first used exclusively in the military (Arpanet) and in academic circles, it has now become almost ubiquitous, used widely for private, as well as for business correspondence. According to a Berkeley study (Berkeley, 2000), there were approximately 440 million corporate and personal [e-] mailboxes worldwide in 2001, of which more than a third was corporate mailboxes. As a result of the extensive use of email in the corporate environment, Information Officers have to ensure that the use of email adds business value. In an “always on” market place, the efficiency, immediacy and cost effectiveness of email communication are immediately evident. A study by Ferris Research, quoted by Nchor (2001), shows that there is “an overall productivity gain of US$9000 per employee as they send and receive emails to get projects done.” However, the use of email in the corporate envi-ronment also poses business risks that need to be uniquely addressed. Among these “key business risks” (Surfcontrol, 2001) are security risks, viruses, legal liability, pro-ductivity loss and bandwidth abuse. To address the risks mentioned above and to protect the business value of email, spe-cific policies have to be implemented that address email usage. Information Security Policies are defined in most corporate environments. In a study done by Elron Soft-ware (2001), 83% of respondents who have abused email have company policies regu-lating email usage. There appears to be a gap between policy conception and policy implementation. Various factors inhibit effective policy implementation – ethical, legal and cultural. The implementation of corporate policy becomes especially complex in multinational environments where differing information law Email usage is ubiquitous in the modern business environment, but few companies adequately manage the risks associated with email.

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