The topic of my work is about how the product is getting from designers to final customer. As logistic is a collection of many different activities we talk about production, warehousing, transport and final presentation to the customer. But nowadys logistics is not only about material flow but about the information flow as well. That is why we cannot forget to mantion the communication with the client and getting his response.

This paper identifies, analyzes and interprets key challenges that e-retailers face when they decide to expand their e-business into a new market. The main topics are the cross-border factors and e-commerce strategies based on theories from previous studies to drive profitable growth. The paper illustrates the case study of an e-retail company, Dateks, in expansion in the Baltic countries. The findings show that the localization strategy in e-retail companies is more highly used when expanding to a new market. The challenge for an e-retailer in expansion is to be cost-effective.