This three-article dissertation emerges from interests in corpus linguistics (CL), corpus-based discourse analysis, and corpus-informed pedagogy for second language (L2) writing classrooms. A brief summary of each article follows: Article #1: Using the localized, place-based discourse of the Rosemont Copper Mine debate of southern Arizona, the first article produces a corpus-based discourse analysis of texts from the primary interest groups involved in the mine proposal. The ecolinguistic analysis details linguistic patterns within the interest groups' texts and discusses how these grammatical and semantic features form rhetorical constellations, i.e. patterns of linguistic features performing a shared rhetorical purpose, within the debate. Findings show that the industry group produces rhetoric of authority, certainty, and dominion through deployment of particular constellations of lexicogrammatical features while the linguistic elements in the environmental advocacy texts construe uncertainty, doubt, aesthetic value, and environmental stewardship. Article #2: The second article details an integration of geographical information system (GIS) and CL techniques with an ecolinguistics-informed analytical framework for the analysis of the same contentious environmental debate from southern Arizona. The application of GIS and CL procedures enabled the mapping of place name mentions present within two interest group corpora as well as the frequency of particular semantic tags and semantic tag sets that co-occur with specific places prominent in the debate. The findings and the GIS visualizations exhibit how different interest groups refer to and represent geographical places within their discourse and how these references to places index ideological positions towards the environment. Article #3: The final article details a study in which twenty-one international students in the second course of an undergraduate writing program sequence at a U.S. university studied the local debate regarding the Rosemont Copper Mine. The participants analyzed texts from two primary interest groups, a local, environmental group and an international mining company, and participated in a series of corpus-aided activities using corpus data derived from texts from the opposing groups. The contrastive analyses made possible through the study of texts and corpus data from the two sharply distinct groups enabled students to notice, analyze, and discuss the meaningful and purposeful variation in word choice and rhetorical strategies present in the texts, the data, and the debate. The article provides a model for how corpus data can be integrated into writing classrooms for advancing students' abilities to analyze language and increase rhetorical awareness. The introductory chapter provides an overview of the Rosemont Copper Mine debate, ecolinguistics, and corpus linguistics. This opening chapter is followed by three articles (corresponding to Chapters 2, 3, and 4), and the dissertation concludes with a discussion of implications of the findings and potential for future research.

Made available in DSpace on 2017-07-10T18:56:20Z (GMT). No. of bitstreams: 1 luciane_lucyk.pdf: 1892722 bytes, checksum: 618f17e36a5f4fc61f3f20a7c3531f5d (MD5) Previous issue date: 2010-09-17 / This work intends to discuss about the discourse ecologially correct from publicity ads showed in the televise media. The choice of ecology and marketing argumentation was made because of the increasing number of products using this approach in different media, mainly the television. The main objectives of this work are: to demonstrate how the advertisements dialogue between themselves, how they are formed, what differentiate them and what sense effect they produce; to verify the discursive meanings from de marketing ads in two perspectives: the ecological discourse used for a specific purpose, that is, the divulgation concerning the environmental conservation and the everyday changing habits about the usage of natural resources; second, the marketing speech used as a resource to the spreading of consumption products, which purpose is the profit, assuming an apparent environmental concerning and a conscious consumption. In order to do this research, it was used the Greenpeace and WWF-Brazil NGO advertisements, with the objective of discuss about the advertisement as an ecological alert, and for the advertisements of the Grendene, Ypê and Natura companies it was discussed about the ecological discourse as a marketing tool. / Nesta dissertação será abordado o tema do discurso ecologicamente correto em peças publicitárias veiculadas através da mídia televisiva. A escolha da ecologia e argumentação publicitária deu-se em função do crescente número de produtos que recorrem a essa abordagem em diferentes meios de comunicação, principalmente a mídia televisiva. Os objetivos definidos para o trabalho são: demonstrar como as propagandas dialogam entre si, como são constituídas, o que as diferencia e que efeitos de sentido elas produzem; verificar os significados discursivos das propagandas em dois tipos: o discurso ecológico utilizado para o fim específico, ou seja, da divulgação em prol da preservação ambiental e mudança de hábitos cotidianos referentes à utilização de recursos naturais; e o outro discurso propagandístico usado como recurso de marketing na divulgação de produtos para o consumo, cujo fim específico é o lucro, escamoteado em preocupação ambiental, utilizando, assim, o consumo consciente . Para tanto, foram destacadas as propagandas das ONG‟s Greenpeace e WWF-Brasil, com a intenção/o objetivo de refletir sobre o discurso publicitário enquanto alerta ecológico e as propagandas das empresas Ypê, Grendene e Natura para refletir sobre o discurso ecológico enquanto ferramenta de marketing.

Диссертация нацелена на рассмотрение концептуальных метафор в публицистических текстах экологического дискурса. В качестве материала исследования использованы публикации на сайте международной неправительственной природоохранной организации «Greenpeace». Исследование проведено в русле когнитивно-дискурсивного подхода с помощью метода построения фреймов и интерпретационного семантического анализа. В ходе анализа выявлены метафорические модели «компоненты окружающей среды – живые существа» (её фреймы «организм и действия человека» и «здоровье/нездоровье живых существ») и «компоненты окружающей среды – война/борьба» (фреймы «причины войны», «участники военных действий» и «военные действия и вооружение»). Полученные результаты расширяют научный фонд экологической лингвистики и лингвокогнитологии. / The thesis deals with conceptual metaphors used in publicistic texts of ecological discourse. The articles published on “Greenpeace International” were used in the study. The methods of cognitive-discourse analysis along with the framing method and interpretive semantic analysis were used to study the metaphors. The analysis revealed metaphorical models "environment - a living organism" (its frames are "human organism and actions" and "health/disease of a living creature") and "environment - war/fight" (frames "causes of a war," "participants of hostilities," and "military operations and armament"). The results confirm the perception of environmental problems as vital, directly affecting human life and health.