Please read the abstract in the 00front part of this document / Dissertation (MSc)--University of Pretoria, 2000. / Geography, Geoinformatics and Meteorology / MSc / Unrestricted

The uniqueness of the wildlife and the luxurious nature of South African private game reserves could be seen as a valuable niche in the South African tourism market and for this reason make South Africa a desired destination. Due to complex visitor needs and demands regarding price, service, social connection, authenticity, quality or image, value perceptions will differ in terms of visitors’ experiences. If managers do not understand these value requirements, differences might exist between consumers’ and service providers’ perceptions of value. To maintain visitor satisfaction, loyalty and intention for return to the reserves, managers should continue to provide valued offerings and improve their visitors’ wildlife experience. This research investigated visitors’ perceptions of the value delivered by private game reserves in South Africa and compared these with reserve managers’ perceptions of the value delivered. The results of this research study could contribute to a better understanding of perceived value, which in turn could enhance the success of the private game reserves. The literature contextualised the South African private game reserve as part of wildlife tourism, the wildlife tourism offering and the characteristics of wildlife visitors. An overview of customer value, customer value models showing their development over time, and the conceptual framework of the current study was provided. The resulting conceptual model was used to evaluate managers’ and visitors’ perceptions of Quality, Monetary price, Behavioural price, Reputation, Emotional response, Social value and Novelty value delivered by South African private game reserves. The empirical data was collected by means of a survey, using two structured self-administered electronic questionnaires administered to the managers of, and the visitors to, private game reserves. One hundred and sixty two visitors and 30 managers participated in the survey. By performing exploratory factor analysis it was found that the seven value factors were consistent with the value dimensions reported in the literature. These were labelled as Quality, Emotional response, Monetary price, Reputation, Novelty value, Social value and Behavioural price. Most of managers’ perceptions of value provided exceeded visitors’ perceptions of value received. Both managers and visitors rated value items related to Emotional response highly. Considerably more managers (17 percent) thought that the reserve experience can be associated with good service, opposed to only 4 percent of visitors who perceived the service to be good. On the other hand, a larger proportion of visitors (29%) than the managers (20 percent) perceived the reserve experience as relaxing. Managers rated eleven of the thirteen game reserve attributes more positively than what the visitors did. Of these attributes, accommodation services, protection of the natural environment, game drives and service delivery, showed significant differences. It is recommended that South African private game reserve managers: • conduct market research to get a better understanding of what delights visitors. Research should be conducted on a regular basis to ensure management stays current with visitors’ changing needs; • determine whether the prices charged reflect the quality of the physical offerings, service delivery and the time and effort visitors spent to obtain the offering; • use the adventurous activities offered at the reserves as part of their promotional campaigns to attract adventure tourists; • train service delivery staff and game drive guides to educate visitors on the history, culture and eco-friendly practices related to their reserve; • always deliver superior service to ensure memorable wildlife experiences, value for money and exceed visitors’ expectations; • continue using websites, social media and magazines to inform the target market about the reserve offerings; and • stay in regular contact with visitors through social media, newsletters, blogs, follow up emails/calls or face to face discussions at the reserve.

Ecotourism has increasingly been adopted in many countries as a responsible and sustainable form of tourism. The role of the private sector in ecotourism development and specifically the involvement of communities in their activities, is of interest given that the global system of development and neo-liberalism, advocates for an increased involvement of the private sector in developmental activities. This thesis aims to explore the relationship between the private sector and surrounding communities in the ecotourism sector using Umngazi River Bungalows in South Africa’s Eastern Cape Province, as a case study. Literature on neo-liberalism, ecotourism, community participation, and stakeholder theory was used to provide the theoretical framework for the study. A multi-strategy methodology approach was adopted in the study with qualitative and quantitative methods being used. Data analysis included basic quantitative statistical analysis and Dey’s approach of grouping responses for qualitative analysis. The thesis distinguished between three types of ecotourism and social responsibility projects at Umngazi River Bungalows, including service infrastructure, income-generating, and philanthropic projects. It was concluded that those projects where the hotel had substantial operational control were more successful than those that were fully community driven. The hotel was found to practice soft ecotourism. The management of the hotel and communities were proactive in ensuring that the natural environment was protected. The hotel has a positive and open relationship with its employees and the tribal authority in the area, and a conspicuous absence of government involvement as a key stakeholder in the operation of ecotourism in the area was noted. It was also concluded that full participation was not necessarily achieved through involvement in decision making structures, but that communities appeared to be content with the other forms of participation. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2009.

The staging of sport mega-events such as the Football or FIFA World Cup has drawn much attention from different countries, as a result they bid to host such events because of the social, economic and political positive spin-offs associated with them (Swart and Bob, 2004; Grundling and Steynberg, 2008). Deccio and Baloglu (2002) assert that sport mega-events, because of their magnitude and size, have the potential of not only impacting upon the host cities but their impacts can also be felt in the periphery of the host cities. Cornelissen and Swart (2006) specifically state that the winning of the 2010 FIFA bid presents a challenge to the South African government on delivering on its promise of improving the lives of all South Africans through hosting the 2010 event. Rural communities in South Africa remain marginalised and often impoverished. Deccio and Baloglu (2002) argue that most studies about sport mega-events focus on the host city’s resident’s perceptions and neglect the perceptions of the non-host rural communities. This study specifically assesses what rural communities and Park Managers expect (both the costs and benefits) from the 2010 event and how they are planning to use the event to their advantage. This is a particularly neglected area of research in relation to mega-events. Questionnaires were administered to 100 household respondents in two rural communities in KwaZulu-Natal (Izibukwana which is close to Durban, one of the semi-final host cities and Makhowe which is approximately 200 km away from Durban). Telephonic interviews were conducted with the Park Managers (one from Tala Private Park and another from Ezulwini Private Park, in KwaZulu-Natal). The findings of the study reveal perceptions of different stakeholder groups (rural communities and Park managers) about the upcoming 2010 FIFA World Cup. The results indicates that the socioeconomic status of the respondents was low because of reasons such as high unemployment rate, lower level of education, low income level and also lack of basic services. Most of the community respondents and both Park managers indicated that the 2010 FIFA World Cup will be the best ever and leave positive legacies for South Africa. However, the Park managers indicated that they do not think that the 2010 event, since it will be a once-off event, will have any positive impacts or leave any legacies for their Parks as they are already well established ecotourism sites. The Park managers also indicated that they are not preparing for the 2010 event since they already have improved infrastructure such as accommodation areas that can cater for the visitors who will be coming for the 2010 event. Furthermore, linkages/ partnerships linked to 2010 do not exist and Park managers do not see this happening. The results also indicate that communities expect direct benefits from the 2010 FIFA World Cup. However, most community respondents indicated that they can mostly benefit directly from the 2010 event if they can establish a relationship or form partnership with their adjacent Parks. What also emerges as a critical finding is the linkages with tourism enterprises located in or in close proximity to the rural communities. It is envisaged that these linkages need to be strengthened to ensure that socio-economic opportunities related to the hosting of the World Cup are developed in rural areas. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2010.

Submitted in full requirement for the Degree of Master of Management Sciences Specialising in Hospitality and Tourism, Durban University of Technology, Durban, South Africa, 2017. / Over the years the rapid growth of the tourism industry has revealed itself to be a major source of income and social improvement for many. However, with this growth comes the undoubtable carbon footprint it carries. As a result, the growth and expansion of many tourism ecolabels have surfaced in the hopes of alleviating the negative environmental impacts the tourism industry imposes. This study aimed to ascertain the impacts of tourism ecolabels on businesses. It assessed the level of success of the ecolabel within the organisation as well as ascertained the benefits and challenges associated with ecolabel certification. A quantitative research approach was used and the data was collected by means of online questionnaires that were targeted at managers of tourism businesses in South Africa. The study reveals that tourism businesses in South Africa do experience the benefits of being certified with an ecolabel in terms of the natural, socio-cultural and economic environments. However, the high costs associated with being certified, the lack of general public awareness regarding ecolabels and the absence of government support are still prevalent. Consequently, cost reduction, promotion of public awareness as well as government support are the main areas of improvement required by tourism establishments with regard to ecolabels. / M

M.Comm. / Tourism development has the potential to have significant impacts on the environment. To ensure that tourism is sustainable into the future there needs to be a balance between tourism development and environmental concerns. The move towards sustainable tourism development requires that there be a closer co-operation among four very different stakeholders. These stakeholders include the tourism business, the environment, the host population, and the tourist. The main purpose of this research was to identify, at the Kruger National Park, the levels of awareness and understanding of the concept of sustainable tourism development amongst the four stakeholders. Also are identified are their viewpoints on how to achieve sustainable tourism development, their efforts to ensure it, and the role that marketing can play to ensure sustainable tourism development. This study, being exploratory in nature, made use of in-depth interviews (a qualitative technique) to gather the needed primary data. In-depth interviews were conducted at the Kruger National Park with representatives from the various stakeholder groups. Observation of physical aspects and people behaviours were used to supplement the in-depth interviews. Overall, it was found that most groups are aware of the need to balance environmental concerns with tourism development. Tourists however, are less aware of concepts such as sustainable tourism development than the other stakeholders It is was found that in some cases there is a lack of communication between some of the various stakeholders on various issues. The respondents in this case thought that the other stakeholders might disagree with them on certain issues when in fact their ideas were similar. Strong emphasis is being placed on developing relationships with the local communities and involving them in the decisions that affect them. It is realised that these local communities can have a major impact on the larger ecosystem around the park and could eventually destroy tourism if they are ignored. Local communities need to benefit from the existence of the park. Overall, the respondents do not have a clear understanding of what marketing entails or the contribution it can make to ensuring sustainable tourism development. Marketing is viewed by most as simply selling bed-nights. The marketing function at the Kruger National Park is ineffective and not given the support or attention it requires to operate effectively. For marketing to play a significant role at the park serious attention needs to be given to redesigning the entire marketing department. It is absolutely essential that tourism be developed in an environmentally sustainable manner to ensure the industry's future existence. Marketing of the park needs to be done in a manner that will not lead to the environment being exploited. Marketing, apart from simply selling the park, can play an important role in developing a conservation ethic amongst tourists and potential tourists. This educational role extends to the youth of the country who are the future tourists, tourism developers and conservationists.

M. Tech. Ecotourism Management. / Farms in South Africa have to compete in a very hostile agricultural economic environment and it has become imperative for farmers to find new ways of generating additional income. Research undertaken in the Mopani District Municipality in the Limpopo Province of South Africa identified agritourism as a potential means to this end. The main aim of this primarily qualitative study was to gain a better understanding of the perceptions and opportunities for agritourism in the study area. Five current agritourism establishments were identified in the area namely the Coach House, Kuhestan Farm, Thomac Oil Distillery, Wegraakbosch Organic Dairy Farm and ZZ2 Boerdery. By developing farm trails, scheduling daily farm activities, using information brochures, forming networks with existing tourist establishments, encouraging the use of local and fresh produce and providing good roadside signage, farmers can gain increased exposure and recognition for what they do and opportunities for growth and development may be realised.

Thesis (MPhil (Geography and Environmental Studies))--University of Stellenbosch, 2004. / The paper examines the evolution of ecolabelling/certification in tourism in the context of the evolution of the concepts of sustainable development and tourism, certification’s definitions, motivations, international practices and challenges, and focuses on its intended function as a voluntary market mechanism. Parallels are drawn with the African experience and consideration is given to the particular problems of certification in Africa as a member of the Third World. Evidence is examined, including a local tourist survey that points to certification’s ineffectiveness as a means to influence consumer choice, at least in its current form as a voluntary, selfregulatory tool. An attempt is also made to disprove its effectiveness as a source of competitive advantage for tourism companies by considering it within the framework of competitive strategy theory. It is concluded that certification is a poor market mechanism. Consequently, elements of a model for the effective use of ecolabelling as a tool in a suite of sustainability tools in tourism in Africa, are proposed.

Thesis (M.Dev. (Planning and Management)) -- University of Limpopo, 2022 / The foundation of ecotourism is associated with poverty alleviation all over the world. That is, ecotourism is believed to be significant in income generation, improvement of people’s standards of living, sustainability of the environment, political enablement of local societies and in educational purposes. However, it has been noted that regardless of the significance of ecotourism, poverty remains a major problem across the world. In some developing countries like South Africa and Botswana, among others, ecotourism could account for about 25% of their Gross Domestic Product. The Mpumalanga Province of South Africa relies on ecotourism as a source of income, employment creation and for boosting local economy. In light of this, the purpose of the study was to investigate the effects of ecotourism on poverty alleviation in Nyongane Village. The study reviewed both theoretical and empirical literature on the subject. It also adopted both qualitative and quantitative approaches in undertaking the study wherein an interview schedule and questionnaires were used for data collection. The findings of the study revealed that the Phabeni Gate Nature Reserve turned a blind eye on community participation by using the industry-oriented approach in ecotourism. They also revealed that the community members of Nyongane Village do not have access to resources in the reserve. Majority of the residents from the village argued that there is no communication from the aforementioned Nature Reserve while others argued that they are hardly communicated with. Therefore, the study recommended that there is a need for the Nature Reserve to provide employment opportunities for most people who are from Nyongane Village. It also recommended the need for the reserve to consider community participation by allowing the community members to provide inputs during decision making processes at least once in 6 months at the reserve. This could be done by hosting meetings attended by the representatives of the reserve and the community members. Lastly, the study concluded that although ecotourism adversely affects poverty alleviation in Nyongane Village, these negative effects, however, could possibly be addressed by implementing the recommendations of this study.

Despite rapid growth of avitourism globally, the international market potential of avitourism in South Africa, which has remarkable birdlife, is not fully utilised. This research aimed to profile international avitourists by investigating their behavioural involvement, motivations, preferences, agreement to ecotourism principles, and awareness of avitourism in South Africa. Primary data were gathered by distributing questionnaires at the British Birdwatching Fair and Dutch Vogelfestival. Exploratory factor analyses (EFA) and confirmatory factor analyses (CFA) were applied. The results indicated that avitourists differ in terms of behavioural involvement, motivation and preferences for each fair and birder type (casual, active or committed), but agreed on ecotourism principles. A second-order CFA model for avitourist motivation revealed three new constructs – wellbeing, intellectual activity and engagement. Respondents indicated relatively low awareness but high interest in visiting South Africa as a birding destination. The results support the South African avitourism industry potential in product development and destination marketing. / Transport, Logistics & Tourism / M.Com. (Tourism Management)