<p> Culturally contextualized, technology-based informal learning in settings such as museums, science centers, zoos, and aquariums is a sustainable method that facilitates a community's learning needs. However, the lack of research about where technology-based informal education and culture intersect presents an issue in having sound, evidence based information to use in further developing such opportunities. The purpose of this ethnographic study is to investigate processes in technology-based informal education and explore the cultural dimensions in which it takes place. This ethnographic research can provide better understanding into how and why to create technology-based informal learning opportunities. The cultural contexts that enable those processes are primarily social and relationship-based dimensions that allow for as many participants as possible contribute and be involved in creating unique learning opportunities. In regards to a technological platform, it is shown that social media is the most conducive technology in the informal learning process.</p>