Made available in DSpace on 2014-08-20T13:48:22Z (GMT). No. of bitstreams: 1 Michele_Schuster_Borba_Dissertacao.pdf: 10423192 bytes, checksum: 8d88dad40dafc6bf89c304375ddd09ac (MD5) Previous issue date: 2010-04-29 / The society organization has been sofering several changes all of the time. At lastest decade the advance of means of communication and information was great a lot, not only on diffusion terms, but even at appearing of new technologies that produce a significant change on concepts at yet existents concerning communication and the manner of to understand the space and the society. The means of communication get through a part of daily people, surrounding them for all the sides, producing several alterations in their lifestyle. However, a special public is more familiar with new technologies: the young people. Connected at the world by various channels, the young people are inserted in world by a different form of that registred many years ago. With changed of individual reality, there is a collective reality change, in many different sections of society, including the school. In a attempt to attend the new setting, transformed by thecnological advances, that impose new rhythm and dimensions to task of learn and teach, some schools bet at incorporation of technologies as a significant phenomenom of change. So, this study search to describe the actual educational setting and expectations that exist around questions connected to it, that include since the course organization until the teacher s actuation in classroom. The research was been realized in two municipal schools of Pelotas town and the sample have counted with five high school teachers that use technological resources in their classes. We search through these observations and semi structured enterviews with teachers, to understand much better how they express their practices in relation to the pedagogical aspects when they use technological resources in their classes / A organização da sociedade vem sofrendo diversas mudanças ao longo do tempo. Nas últimas décadas o avanço dos meios de comunicação e informação foi muito grande, não só em termos de difusão, mas também do surgimento de novas tecnologias que geram uma mudança significativa nos conceitos até então existentes a respeito da comunicação e na forma de compreender o espaço e a sociedade. Os meios de comunicação passam a fazer parte do cotidiano das pessoas, cercando-as por todos os lados, gerando diversas alterações em seus estilos de vida. Entretanto, um público em especial está bem mais familiarizado com as novidades tecnológicas: os jovens. Conectados ao mundo através de diversos canais, os jovens estão inseridos no mundo de uma forma diferente daquela registrada há alguns anos. Com a mudança da realidade individual, há também mudança na realidade coletiva, nos mais diversos setores da sociedade, incluindo a escola. Na tentativa de acompanhar o novo cenário, transformado pelos avanços tecnológicos, que impõem novos ritmos e dimensões à tarefa de ensinar e aprender, algumas escolas apostam na incorporação de tecnologias como fenômeno significativo de mudança. Assim, este estudo procura descrever o atual cenário educacional e as expectativas que existem em torno das questões a ele relacionadas, que incluem desde a organização curricular até a atuação do professor em sala de aula. A pesquisa foi realizada em duas escolas do município de Pelotas e a amostra contou com cinco professores do ensino médio que utilizam recursos tecnológicos em suas aulas. Procuramos então, através de observações e entrevistas semi estruturadas com os professores, melhor compreender como eles expressam suas práticas em relação aos aspectos pedagógicos quando utilizam recursos tecnológicos em suas aulas

The thesis is focused on the influence of media education of the ability of students of the second grade of elementary schools to interpret media communication. The reader will be provided an insight into the issue of media and their influence on a person with a main focus on the students of the second grade of elementary school. The second part of this thesis present the concept of media education, it offers a proposal for a block of media education with assessment of the impal of teaching on the respektive competencies of the students. The effectiveness of the teaching will be assessed through research surveys designed as a qualitative comparison of students' testimonies after completing a media education course, using the group interview Focus group. The questions are focused on the critical analysis of media communication, whereas students' answers are compared with a control group that was not equally educated. KEYWORDS advertisement, influence, focus group, media, mass media, media education, second grade of elementary school

1 As more media continues to become available, there is an ever-growing need to consider how certain technologies and media messages affect users and society overall. The aim of this dissertation is to develop an understanding of media literacy in the Czech Republic and to investigate its significance within education, particularly teacher education. The research methods adopted for this study include an in-depth review of relevant media literacy literature, coupled with interviews from Czech Pedagogical Faculty members, and analyses of Czech national policy and university curricular documents. The findings from this work show that the main benefit of media literacy in primary and secondary schools is a non-hierarchical learning environment that encourages discussion, interaction, and critical thinking amongst students. Additionally, current media education policy in the Czech Republic is found to be ineffective. The main conclusion is that with more required media literacy courses or even a national standard for media literacy in teacher education programmes, the Czech Republic could improve teaching methods and present policy.

This thesis is focused on the impact of media literacy in terms of the ability of high school students to interpret political advertisement. In the part of this thesis the reader will be introduced into the concepts of modern democracy and mass media as its important part especially, within the context of politics, in the pre-election period. The reader will be provided an insight into the issue of the influence of mass media on citizens who are exposed to the products of political marketing. Due to the focus on high school students, this thesis mentions research domestic one as well as international that puts together terms as politics- media-teenagers. The second part of this thesis is designed as a research aimed at the impact of media literacy on the students' skills to analyze a political advertisement as well as their civic attitudes. The research is conducted as a qualitative comparison of statements of the analytical abilities of students who took part in media literacy course with those who did not. Key terms: democracy, elections, political campaign, political marketing, political advertisement, media, mass media, media literacy, high school education

The aim of this diploma thesis, which is entitled "Media Education in schools - critical-analytic or production approach", is to map the current state of practice of media education in a sample of secondary schools (gymnasiums) in central Bohemia. Our goal is to provide readers with broader theoretical insight into the concept of media literacy (as a goal of any media education), to capture a brief history of development of the perspective on the role of media education, as well as to examine how media education is incorporated within the Czech system of secondary education, and also to reflect on its possible forms of implementation. Last but not least, the intent of the thesis is to describe two basic approaches to media education, both of which are directed to development of media literacy. Our research led by a combination of questionnaires and interviews with educators suppose to be used as a tool that should help us to bridge the theory with an image of factual practice. The research part primarily aims to provide insight into framework of the current practice of teaching media education in secondary schools in central Bohemia, and through interpretation of the main remarks points to (at least) basic issues which teachers of media education must deal with.

Barbora Neuwirthová ABSTRACT Thesis "Childrens' life with and within media" explores and describes ways in which children handle digital media and how this media influence their lives. It aims to describe in ethnographic manner how children live their puberty with and within media. Main research was done through school ethnography, collected data were analyzed using systemic approach and interpretive socialization model. Data were collected using semi-structured interviews with 13 young people between 11 and 15 years old. Secondary source for research was in- school participant observation and analysis of respondent media products. Data analysis used open coding for creating codes and categories which were used in later analysis. Result of my research is thick description of childrens' life with and within media, which shows, that media are both tool and factor in children behavior and actions. Digital media create environment, in which children live in their own different, individual, ways, influenced by their personality or hobbies. Media usage manifest itself also in development and quality of peer and parent-child relationships. KEYWORDS Children' culture; role of media in children' lives; media and formal education; quaternary media; adolescence; qualitative approach; school ethnography; systemic...