The increasing development in digital transformation in the last decade has affected retail companies in the outdoor industry. The outbreak of the Covid-19 pandemic is further accelerating the outdoor industry ́s mindset towards digital solutions. New innovations such as online training, video content and digital educational platforms provide retail outdoor companies with opportunities to move from physical product & brand education routines to digitally based solutions. The purpose of this study is therefore to explore how the last years developments in digital transformation have impacted retail outdoor companies' way of working with product & brand education for their store staff, and if the Covid-19 pandemic has had any effects upon this. In addition, the research aims to find out what attitude retail outdoor companies have towards digital educational platforms, as a new innovation tool. In order to adequately explore the aim of this study a mixed research method was undertaken, combining both qualitative and quantitative analysis. The data was collected using an online questionnaire with respondents working for retail outdoor companies across Europe.  The outcomes of this study can be used for organizations that want to explore the opportunities of digitalizing their way of working with product & brand education. The findings suggest that digital product & brand education solutions have the potential to act more as a great complement to traditional physical education, than to actually replace it. Furthermore, the effects that the Covid-19 pandemic have had upon this has been contradictory and far from united. In addition, the findings indicate that retail outdoor companies have a positive attitude towards digital educational platforms, which suggest that there might be an increasing interest for digital educational platforms in the upcoming future.

The diploma thesis entitled Forms and methods of cooperation with parents is focused on distance learning in the 1st year of elementary school. It represents a method of teaching that was established in March 2020 in connection with the covid-19 pandemics. During the new school year 2020/21, this form de facto became the main educational form. The aim of the diploma thesis is to describe the positives and difficulties of distance learning and its specifics in a broader context, especially in terms of methods and forms applied within the cooperation with the family. It is a dynamic material that monitors a longer period of time, and so in connection with the circumstances, the main topic has changed. The work was expanded in a sense of describing the progress in the way of education during the re-closing of schools, thus reflecting the satisfaction or dissatisfaction of parents with the teaching forms and, except for the first year, it also describes the major part of the second year. The theoretical part is focused on three key areas. First, it characterizes distance education, then focuses on the period of entry of the first-graders and, aims to establish suitable ways of communication between the school, family and pupils. The empirical part finds out in several ways whether the school was again...

Med den teknologiska utvecklingen samt näringslivets behov av kompetensutveckling har den professionella utbildningsbranschen sett en radikal ökning av digitala utbildningar. Traditionell klassrumsutbildning sätts nu på sin spets där aktörer som tidigare varit framgångsrika inom detta nu ställs inför behovet av att digitalisera dess utbildningserbjudanden. När digitala teknologier används för att förändra värdeskapande aktiviteter kan det förorsaka omvälvande förändringar för dessa aktörer. I arbetet med att anpassa organisationen utefter förändringen uppkommer flera organisatoriska utmaningar som behöver hanteras. Däremot lyser studier som behandlar chefs- samt medarbetarperspektiv med sin frånvaro vilket är av vikt för att förstå organisationens anpassning. Utifrån åtta intervjuer med chefer och medarbetare på ett fallföretag ämnar studien förstå hanteringen av de upplevda organisatoriska utmaningarna. Ergo, utmaningar som kommer med att anpassa organisationen utefter en digital transformation som förorsakats av digitaliseringen av ett huvudsakligt tjänsteerbjudande. Detta analyseras i huvudsak utifrån organisatoriskt lärande för att förklara fallföretagets anpassning. Resultatet visar på flera gemensamt upplevda utmaningar till anpassning som exempelvis: struktur, kompetens, samt kunskapsdelning. Vidare hur hanteringen av utmaningarna kan antydas främja en anpassning utefter digitaliseringen av ett tjänsteerbjudande. Däremot urskiljs att viss hantering kvarstår då det finns utmaningar som inte hanterats eller hanterats på ett sätt som inte främjar anpassning. / With technological development and the B2Bs need for skills development, the professional education industry has seen a radical increase in digital education. Traditional classroom education is now at the forefront, where actors who have previously been successful in this area now face the need to digitize their educational offerings. When technology changes value-creating activities, it causes revolutionary changes for these actors. When adapting the organization to the change several organizational challenges that need to be addressed, arise. Studies that deal with managerial and employee perspectives shine with their absence, which is important for understanding the organization's adaptation. Based on eight interviews with managers and employees, this study intends to understand the handling of perceived organizational challenges. Ergo, challenges that arise with adapting the organization to a digital transformation caused by the digitalization of a service-offering. This is analyzed mainly through organizational learning to explain the company's adaptation. Results show commonly perceived challenges to adaptation, such as: structure, competence, and knowledge-sharing. Furthermore, how the handling can suggest an adaptation according to the digitalization of a service-offer. Moreover, that handling remains as there are challenges that have not been handled or has been handled in a way that does not promote adaptation.