Recently computer and communication industries have grown markedly and rapidly. The related industry of the passive components also grows fastly. especially inductor, resistor and capacitor aspects. However, there are so many companies engaging in this passive component business, and hence competition is extremely severe for domestic and foreign markets. Facing current situation the competitors of passive component business must have an effective strategy, or they will be eliminated from the market. In this thesis, the orientations of industry are divided into Product Leaders, Operational Excellence, Customer Intimacy, and Diversification. Based a literature survey of domestic and foreign information, the case study and the industry structural analyses and defining four strategic competition groups, we hope we can grasp the firm¡¦s key success factors (KSFs) to find the best strategy of competitive advantage.

Compared to their urban counterparts rural small businesses face unique socio-economic and environmental challenges including isolation, lack of resources, poverty, limited networks, and a smaller population of working age adults. The purpose of this qualitative case study was to explore effective strategies that rural small business managers have used to sustain a business in their area. The population for this study included a purposeful selection of 8 rural small businesses. Institutional theory served as the conceptual framework for this study. Data was collected using semi-structured face-to-face interviews of participants. The data was analyzed and coded by using a modified Van Kaam method which revealed themes: (a) customer satisfaction, (b) advertising, and (c) location. Participants considered customer satisfaction, advertising, and location when creating businesses strategies to remain sustainable beyond 5 years. This study may contribute to positive social change by enabling more rural businesses to remain within the economic cycle of the U.S. economy, and offer a more stable employment outlook, hence supporting more families in rural areas.