In these days, pop-economics has become popular. Economics of food has its place in this area. The aim is to confirm the hypothesis that the economic, political, and social development influence people's diet and changes the food culture. The research method is quantitative and qualitative analysis of the data and scientific articles about the Czech Republic and the USA. The thesis describes the current state of knowledge in economic development. Then it describes historical milestones in this area and the current situation. It focuses on events that have had the biggest impact on the quality and quantity of food consumed by individuals. It describes the development from the beginning of the 20th century to the present days with the main focus on the last 50 years. The hypothesis is confirmed and it is demonstrated that the described changes have an impact on the diet and food culture.

This paper is concerned with theoretical assumptions and consequences of a free banking system. The main theme is critical inquire of Hayek`s notion of creating the system of free banks independent of central bank, which issue differentiated currencies. The main purpose of this system is to force the government institution to provide a currency more stable than it does now. However there are some crucial objections which target the possibility of operating such system in practice. The main theme is further widen by the question about fractional and full reserve banking. Based on the comparison of the different reserve system, there is a notion of a system combining both, but keeping them strictly separated. The foundation of the paper is analysis of money definition from the austrian school point of view. These arguments are applied to the inflation and deflation. The object of research are conditions of existence and consequences of both effects. The inflation analysis is used to describe current system of central institution and the net of commercial banks.

Price is the element of the marketing mix that has direct effect in the profits of a company. The right price can boost the profit and the wrong price can significantly shrink it. Thus, the businesses need to set the right price in order to maximize their revenues. However, the newest factors in the economic field, the continuous changes in the environment and the current financial situation in the world has eroded the pricing power and forces the managers to look in every direction in order to be able and keep up with the changes. Therefore, the aim of the thesis is to study the psychology of pricing related to the factors that affect the consumers' psychology and behavior when it comes to purchasing decision. The information will be then useful inputs for the companies in order to understand these factors and use them to set the most suitable pricing method for their product.

The diploma thesis focuses on the topic of the economic education in the 50s of the 20th century. The issue is analyzed on the example of the University of Economics in Prague. The establishment of the University of Economics became an important milestone for the economic education in Czechoslovakia. The University of Economics was established in 1953 on the basis of the governmental regulation from 19th August 1952 No. 40/1952 Coll. regarding another changes in the organization of universities. It was stated that the studies would be for four years and the students would be able to choose from five faculties. This school was set up after the previous difficult development on the ground of the universities. The establishment of the University of Economics forewent cancelation, renaming and the establishment of different universities. These universities also concentrated on schooling in the area of economics. The legacy of the University of Economics can be seen in the continuity to the venerable University of Commerce, which belonged among the successful universities in our state. Furthermore, it undoubtedly helped to develop the origins of economics as a branch of science. The schooling on the universities in the 50s was influenced by Marxist-Leninist ideology, which was perceived as general truth at the time. The aim of the thesis is to clarify whether the University of Economics contributed to the development of the economic education in the 50s. The theoretical part of the thesis is focused on the analysis of the applied methodology. The applied methodology is a collection of knowledge - a social history. Moreover, there are discussed institutions and legislations foregoing the establishment of the University of Economics. In the practical part of the thesis is described the state of economics as a science in the 50s in Czechoslovakia and the importance of Marxism-Leninism and political economics for economy. In addition, there is outlined the development of economics as science during a certain period of time.

The thesis Phenomenology and Economics is an account of methodological possibilities brought by the phenomenological method into the realm of economic thought. From the starting point of Misesian praxeology the thesis advances to the key contributions of Alfred Schütz whose concept of telescopic ideal type enables us to cross the gap between theory and history. Telescopic ideal type allows us to grasp the specific nature of economics that is, on the one hand, proud of its rigor and precision connected with the formal modelling and on the other hand deals with an interpretation of individual agents in their life-world. Methodological insights developed through this analysis are then applied to the problem of coordination and spontaneous order and to the question of the relationship between behavioral economics and rational choice theory.

The dissertation focuses on identifying a typical generation Y representative on the financial products market and, on the basis of these characteristics, creates a model of generation Y customer on the financial products market in the context of behavioral economics. Based on the literature research, the terms "generation Y" and "selected knowledge of behavioral economics" were defined. The literature research also led to creating a questionnaire that was used to obtain primary research data. Secondary research has characterized consumers on the financial products market. Secondary research focused on the form of payment; relationship to technologies; cash and cashless payments; relation to cryptocurrencies; relation to savings; digital banking transformation; financial behavior of Czech households. Primary research has focused on obtaining information in the field of behavioral economics, specifically the prejudices of the Czech generation Y; and on what financial market products the Czech generation Y uses and generation’s relationship to risks, provided information and satisfaction with products. Primary research data was used as input data for structural equation modeling. Because of this method, mutual relationships between selected products have been found; customer characteristics and heuristics. The benefit of this work lies in the characteristics of customers in the selected market. It is a sector that is slowly entering the digitalization period, and understanding the young generation, which now accounts for a third of its customers, is crucial for companies. If companies are not able to respond to the changing needs of the younger generations, they can lose their customers and hence revenue.

This diploma thesis deals with the topic of cross-border cooperation of the South Moravian Region. The theoretical part deals with the definition of terms such as region, regional economics, regional policy, and regional development. It also deals with the regional structure of the Czech Republic, NUTS regions or regional policy institutions. The last chapters of the theoretical part are devoted to the possibilities of financing development strategies and cross-border cooperation. The following is a part of the description of standard-specific research called Real estate market analysis in cross-border regions and the designation FAST-S-19-5899 based on which the topic of this work was selected. In the practical part, it characterizes the South Moravian Region and the village Mikulčice specifically described the selected project and its financing. The conclusion is a theoretical proposal of other financing options and an evaluation of the impact that the project has on the development of the region.

The master’s thesis pursues the burning social issue of gaining energy sources for it to be provided and exploited effectively, efficiently, technically correct and economical, being up to the legal measures and human environment at the same time. Agrorobot, inc. was used as an example to draw the comparison between the current heavy appliances and the enhanced one, the co-generative unit, and the calculation requisite for the manufacturer – innovator and for the customer – investor.

The subject of this work is to validate the possibility of managing the cast iron strength through residual Mg content and to determine methodically whether it is possible to exploit this technology in a foundry. It is another subject to determine the economics of the exchange of cupola furnace for electric induction furnace and methodically assess the possibilities of melting in the electric induction furnace.

The diploma thesis deals with analysis of risks in relation to various focus (or types) of economic experiments. On the basis of background research suggests entirely new classification of economic experiments and subsequently examines general structure of economic experiment. Performed analysis then identifies major risks of experimental economics, analyses them and proposes possible countermeasures. Outputs of the work substantially enrich and extend current theory. Their utilization is expected in theory and practice, for purpose of scientific research or specific objectives of companies and institutions.