The electric winch for sports is a product that is relatively new to the market with a few different variants to choose from. The electric winches can be used for many different things such as wakeboarding, foil, snowboarding, skiing, surfing and much more. It is a machine that is portable and can be set up wherever you want and that is controlled by a hand control.The project has included a market survey which shows that the electric winch would have been an interesting product to buy among those interested in board sports. The current products have not really succeeded in breaking through the market yet, for the simple reason that it costs too much money. The purpose of the project has therefore been to produce a prototype of the electric winch for a cheaper price that makes the product more relevant for the common person to invest in. With this a marketing plan has also been produced for how the product could be launched on the market.The result of the project is a prototype of an electric winch that can pull a person in at a speed of about 30 km/h. This prototype consists of two batteries connected with an electric speedcontroller which is then connected with two electric motors that drive the machine. The electric motors each have a driving gear on them which is connected by a chain to two larger gears which drive the spool that the rope is attached to. In this way the machine can pull in the rope with the help of a rope guide which is mounted on the shell of the machine which protects the electronics from water damage.