by Siu Luen-wun, Wanda. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 91-100). / Chapter I --- Introduction --- p.1-3 / Chapter II --- Literature Review --- p.4-43 / Chapter 2.1 --- Cognitive Priming theory --- p.4-10 / Chapter 2.2 --- The Spreading-Activation Network model --- p.11-12 / Chapter 2.3. --- The Semantic Network Theory --- p.13-16 / Chapter 2.4 --- Cognitive Priming and the mass media --- p.16-20 / Chapter 2.5 --- Links with Emotion --- p.21-34 / Affect and mental Network theory --- p.24 / Positive and Negative Asymmetry --- p.24-25 / Affect and Memory --- p.25-27 / Affect and Learning --- p.27-29 / Affect and Information Processing --- p.30-34 / Chapter 2.6 --- Theoretical model proposed --- p.35-38 / Application of the model to the study --- p.39-43 / Chapter III --- Methods --- p.44-55 / Chapter 3.1 --- Research Question --- p.44-46 / Chapter 3.2 --- Hypotheses --- p.47-50 / Affect and feelings towards Clinton --- p.47 / Agenda setting and priming --- p.48 / Approval of Clinton and evaluation of Clinton --- p.49-50 / Competence and Integrity perception --- p.50 / Chapter 3.3 --- Dependent and Independent measures --- p.51-59 / Affect manipulation check --- p.51-52 / Positive and negative feelings --- p.52-54 / Issue Salience --- p.55 / Perception of Clinton's overall performance --- p.55-56 / Competence and integrity perception --- p.57-59 / Chapter 3.4 --- Experimental materials --- p.60-62 / Chapter 3.5 --- Pilot Test --- p.63-65 / Chapter 3.6 --- Procedure --- p.66-67 / Chapter IV --- Principle Analysis --- p.68-85 / Chapter 4.1 --- Affect and feelings towards Clinton --- p.69-72 / Chapter 4.2 --- Agenda setting and priming --- p.73-79 / Chapter 4.3 --- Approval of Clinton and evaluation of Clinton --- p.80-84 / Chapter 4.4 --- Competence and Integrity perception of Clinton --- p.85 / Chapter V --- Conclusion --- p.86-90 / References --- p.91-100 / Appendix --- p.101-107