Public Service Television remains a key institution of democratisation in the context of emerging democracies in Africa, especially with the advent of liberalisation and commercialisation of the media. The democratic changes taking place in Zambia require a genuine public service broadcasting television that will promote pluralism in the public sphere. Among the many available strategies and mechanisms for fostering a sustainable democratic and cultural environment, public service broadcasting is still the best. This study set out to examine representation of political issues and debates during election campaign on ZNBC television news to assess the extent to which it plays a role as a public broadcaster in the mediation of pluralistic politics. Election news on television, in line with the public sphere argument was found to be essential for investigating the nature of public service television from the point of view of impartiality, universality and diversity. Using both qualitative and quantitative methods the study has confirmed the hypothesis that the role of a public service television in the mediation of pluralistic politics is compromised by ZNBC's partial and unbalanced coverage of elections. As a result ZNBC, as a public service broadcaster is undermining the very democracy it is expected to promote. Public service television should take new forms if it is to be recognised and appreciated by the public as a genuine, open and democratic public sphere. I therefore recommend that a system of license fee for viewers be introduced. Secondly, government should increase funding into public service television to supplement revenue from license fee and advertising. Thirdly, I recommend the appointment of an independent board whose members will be appointed for a fixed term, by public nomination and a process of public hearing, according to publicly available criteria, which guarantees diversity of political, ethnic, social and professional background. Fourthly I suggest the formation of an Election News Coverage Committee comprising of journalists, academicians, the church and civic organisation that will formulate and implement editorial policy on election coverage and above all monitor and the coverage of elections on ZNBC television news.

M.A. (Politics) / This study examines the four democratic elections that have been held in Malawi, Zambia, South Africa and Madagascar in order to establish whether there has been an improvement in the quality of elections over the years, to ascertain the challenges faced in each country, and to determine the possible implications for the future of democracy in each of the countries. The criteria according to which elections are assessed in the SADC region guided the investigation. These are the PEMMO standards which, in contrast to a reliance on generalised terms such as „free and fair‟, offer practical guidelines on establishing progress in the electoral process, as well as the SADC-PF and SADC standards. The discussion has been structured along the lines of the three phases of the electoral process, namely, the pre-election period, the election period, and the post-election period, each with its own set of indicators to be met. The study finds that despite the minimal achievements, the overall management of the electoral processes in Malawi, Zambia and Madagascar has stagnated over the years. The institutional and legal framework is one of the major areas that need improvement in Malawi. The Malawi Electoral Commission (MEC), which was charged with the responsibility of organising the various elections, experienced enormous difficulties in establishing a level playing field as well as in exercising its full mandate. Other problem areas include the voter registration process, the use of state resources by the incumbent party, and the acceptance of the electoral outcome by some opposition leaders. In the case of Zambia, the procedure for the appointment of members of the Electoral Commission of Zambia (ECZ) undermines the independence of this body. The other difficult aspects (as in the case of Malawi) are the lack of public funding of political parties, the use of state resources by the ruling party, biased media access and coverage for the ruling party, and the acceptance of election results by some of the opposition parties. The inadequate training of the electoral staff has also been a major contributing factor to these challenges. In contrast to the abovementioned countries (including South Africa), the legal framework in Madagascar did not provide for the establishment of an independent electoral management body. Consequently, the various elections resulted in recurrent shortcomings in the voter registration process, the use of state resources, and the management of election material. However, despite the above bleak picture regarding the elections in Malawi, Zambia and Madagascar, there were some marginal improvements in the conduct of the elections over the years. The polling and counting exercises in Malawi, for instance, proved to be generally well-managed by the fourth election. Similarly, the Zambian elections over the years have improved in terms of the voter registration process, and the decrease in acts of political violence and intimidation. In Madagascar the campaign periods were generally peaceful. However, the government has since been overthrown in a coup d’état in 2009. In contrast with Malawi, Zambia and Madagascar, the four elections in South Africa have been of a high standard, notwithstanding the few flaws, particularly during the first elections in 1994. The independence and credibility of the Independent Electoral Commission (IEC) over the years, as well as its continuation of members for all the elections, have among other reasons, contributed to the high standard of elections in the country. The continuous significant flaws in the elections in Malawi and Zambia pose a serious problem for the advancement of democracy in these countries. In other words, if the basic requirements of democracy – that is "free and fair" elections – are not met it does not bode well for the democratic future of these countries. The legitimacy of the elections and that of the resultant governments can be undermined, as has since been illustrated in the instance of Madagascar. The case of South Africa demonstrates the direct link between the "freeness" and "fairness" of elections and the extent to which its political system is labelled a democracy.

"The right to participate in the political and economic life of one's state is guaranteed in most African constitutions as well as in regional and international human rights instruments. It is practiced in various froms, one of which is through elections. Zambia and Uganda are among African countries that have embarked on the democratisation process. The leadership of the two countries ascribed to the New Partnership for Africa's Development (NEPAD), launched in October 2001. NEPAD emphasises a "common vision and a firm and shared conviction" by African leaders for Africa's development. It is the determination of Africans to extricate themselves and the continent from the malaise of underdevelopment and exclusion in a globalising world. ... Since the return to multiparty politics in 1991, Zambia has had periodic elections every five years, the latest being in December 2001. Uganda too, after two decades of instability and military dictatorship, returned to the path of democracy under the leadership of Yoweri Kaguta Museveni and the National Resistance Movement (NRM) and had the latest elections in June 2001, although in contrast to Zambia, it was held on the basis of a "no-party" system. Common to the elections in the two countries are alleged electoral malpractices. The electoral processes in place in the two countries have perpetuated the trend. As a result, the electorate have been cheated of their genuine choices. For NEPAD to achieve the vision it postulates, Africa requires committed leadership borne out of free, fair, open and democratic electoral processes. Africa needs electoral practices that guarantee fairness, inclusiveness and accountability of the elected to the electorate. Zambia and Uganda must adopt electoral practices that would foster democracy in the two countries and in line with the NEPAD vision for Africa stipulated in the Declaration on Democracy, Political, Economic and Corporate Governance (DDPECG). ... This thesis consists of five chapters. The first chapter outlines the context of the study. Chapter two is devoted to a study of NEPAD objectives, goals and tasks with particular attention to democracy, good governance, and free and fair and periodic elections. Chapter three looks at the electoral and legal framework of Zambia while chapter four addresses the electoral and legal frame of Uganda. Chapter five is a summary of the study and makes conclusions from the entire study and some recommendations for the adoption of particular electoral practices by the two countries, NEPAD, the civil society and the donor community." -- Introduction. / Thesis (LLM (Human Rights and Democratisation in Africa)) -- University of Pretoria, 2004. / Prepared under the supervision of Professor J. Oloka-Onyango at the Faculty of Law, Makerere University, Kampala, Uganda / http://www.chr.up.ac.za/academic_pro/llm1/dissertations.html / Centre for Human Rights / LLM