In 2014, Lazard levelized cost of energy analysis model priced diesel powered systems at $0.225 – $0.404/KWh and a range of $0.165 – $0.242/KWh for gas-powered systems. The model gave a range of $0.28 – $0.33/kWh for diesel and a range of $0.14/kWh – $0.16/kW for gas fired. Nigeria has an abundance of gas reserves, but heavy gas flaring by oil companies perpetuates power failure across Nigeria. What has resulted is an unreliable electricity infrastructure and a high cost of alternative energy. The Electricity Power Sector Reform Act of 2005 started the reform process. Guided by decision theory, the purpose of this multiple case study was to understand the perceptions of business leaders at the steel manufacturing businesses on how the use of multiple supply sources of electricity might lead to survival, growth, and profitability. The study’s population consisted of 10 steel manufacturing companies in the Southwest region of Nigeria. The data were collected via semistructured interviews with the leaders who source energy, a review of archival records, and observations of company officials placing orders from multiple sources. The van Kaam method of data analysis generated 5 themes: cost of generating electricity and the investment in alternative sources of energy, erratic power supply and its impact on the steel production industry, quality of power supply relative to the capacity and its impact on profits, electricity factor in the steel production process, and use of multiple sources. These findings may contribute to social change by increasing employment opportunities for members of the local community, who will have an enhanced understanding about steel and seize entrepreneurial opportunities.