In this work, an electronic gas company was chosen as a research objective to understand how to execute the strategic planning and competition in an emerging market such as solar cell industry. First, individual industrial analysis was carried out for both electronic gas industry and solar cell industry, which provide the connections and characteristics between these two industrial segments. A project was selected as an example for detail explanation. It covers the initial competition attitudes of individual competitors; the crisis of silane shortage during the new industry segment emerging; how our company deals with the shortage crisis; how to identify the penetration strategies through a series of sales tactics and to confine the competitor advantages in order to obtain the maximum profit. In the conclusions, the track of competition planning was reviewed and the characteristics of gas industry were categorized for future research interests. Meanwhile, related theories were used to compared and contrasted in order to support the business case from the academic approach. At the end, a summary of competition review was included to outline how the organization rigidity causing an near-miss crisis to the overall strategic planning; why the early engagements to the emerging industrial segment is extremely critical to the electronic gas company; how the front line sales and marketing personnel to identify the business opportunities; also how to obtain the necessary resources in an internal competition.