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A Competitive Strategies Study for Taiwan's EPC Firms - The Case Study for A CompanyTung, Chien-Shen 09 July 2003 (has links)
Electronic Passive Component ¡]E.P.C.¡^industry has been developed for over 40 years in local industries. Which created the raise of the early Taiwan¡¦s Electronic Component Industry. In the recent few years, Taiwan¡¦s E.P.C. industry has rapidly grown as well as 3C Industries generation by turns from worldwide. Although the market share of Taiwan¡¦s E.P.C. industry seems growing as well, but the serious weakness of the low entry barrier of the low end products, the competition of cost price reduction, lacking of the capability of core materials and Research ¡®Development and the consolidated role in Mainland China will deeply threaten the exists of Taiwan E.P.C..
Based on case studies from E.P.C. industries and domestic firms. The thesis explored the success experience of competitive advantage from the case research of utilizing The Six Force Factor Analysis model and The SWOT Analysis model and also adopted several competitive strategies to recommend. The consequence were concluded as follows¡G
1.To the Government¡Gto promote and cooperate the local E.P.C. industry to obtain the advantage of global resource of high technical staff and abroad market.
2.To Taiwan E.P.C. industry¡Gto make a advantaged alliance to enhance the marketing strategies of one time shop and solve the weakness of R¡®D.
3.To the research firm¡Gto fulfill the value chain advantage in forging an alliance with the core materials resource and target market oriented, and flexible adjusting the strategy of production lines cooperation between Mainland China and Taiwan.
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