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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"electronic commerce. arketing channels."" "subject:"electronic commerce. amarketing channels.""

1

Performance implications of multi-channel strategic decisions by incumbent retailers the role of order of entry and degree of inter-channel coordination /

Pentina, Iryna. Hasty, Ronald W., January 2008 (has links)
Thesis (Ph. D.)--University of North Texas, May, 2008. / Title from title page display. Includes bibliographical references.
Electronic commerce. Marketing channels.

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