The topic of this thesis is valuation of selected e-shop. The  theorethical knowledge including the keyword definitions and details of  valuation methods will be worked out and processed in this thesis. These  findings will be stated in theoretical part of this thesis. The practical  part will address the actual valuation of e-shop. The practical part  will include several analyzes such as strategic and financial analysis.  There will be created three variants of the financial plan – realistic,  optimistic as well as pessimistic version. The aim  is to determine the subjective value of e-shop on the date January 1st,  2013.

This diploma thesis deals with the extension and improvement of the activities of the company in the field of Internet sales, both on wholesale and retail levels. It solves the sub-goals of the project, for example, analyzing the current state of the electronic shop of the company, the analysis of the activities of competitors in this area and the proposition of the future state. The first part focuses on the theoretical introduction of this theme. The second part specifies the main vision of the company and analyzes its current situation. The third part describes the implementation of the overall business plan and the proposal for the future development of online sales in terms of the selected company.

This diploma work characterizes and analyzes the business company. It contains method of solving problems, consequent on the analysis, solving implementation problems and it is project tools for improve future position of company on market by means of electronic market. For further, it is describe economics analysis of design e-shop and it is implementation in chosen company.

This thesis deals with a creation of a company´s electronic shopping. On the basis of the knowledge and information acquired from a theoretical part, the suggestion involves the best possibilities of electronic shopping that will lead to a stable and firm position on this kind of market, and to increase of the capital as well as the reputation of the company with potential customers.