Abstract The Embedded controls panel belongs to the components, in the terminal product overhead construction, forever is a supporting role, but actually is occupying the indispensable core status. Under division of labor system, in view of the fact that the product characteristic, the system industry cannot meddle in the design and the manufacture, also because its may the support be widespread, is industry which belongs specialized also may independently develop. Technical progress, effective promotion technology with producing energy, but has an inevitable phenomenon, will be in this stage that supply will surpass demand, but attacks each industry. The Embedded control panel industry not exceptional entered the Warring States time, the potential has certainly to have many physique to be worse, to be unable properly to adjust the suitable same business to be able to swallow in competition sea. This tendency is unable to keep off, where but doesn't have red sea to have the blue sea, the crisis is the favorable turn time, starts an undertaking leader which has not been able to become the market, now actually also is becomes market Challenger the turning point. Company's energy is limited, must the effective utilization, therefore must be able thoroughly understand the market, discovered customer's real demand, the fixed industry development tendency, according to strengthens the company competitive ability, it can stand in this market to the invincible position, in is stable strives for the development. Is the management essence in the layout, how this research goal repeatedly carefully examining the market, the product and the customer after the discussion document company, draws up the effective feasible whole development strategy, again penetrates the company interior the reform, of competitive ability the strengthened product, innovates, uniquely promotes good reputation in the global Embedded controls panel competitive market. The research the main conclusion is as follows: 1. Penetrates the market investigation, the product, the customer behavior pattern repeatedly discussion, draws up the company whole development strategy, is clear about the limits enterprise to manage the pattern and the development direction. 2. To in affiliation by the management technique, the realization company is basic and the core competitive ability constructs the construction, the promotion enterprise manages the physique. 3. Foreign rests on the global layout strategy plan, the coordinate product life cycle management, vertical and operation horizontal marketing, steady expands the enterprise domain.