Thesis (M.A.)--Northern Kentucky University, 2008. / Made available through ProQuest. Publication number: AAT 1459943. ProQuest document ID: 1622191091. Includes bibliographical references (p. 28-31)

Thesis (M.A.)--Northern Kentucky University, 2008. / Made available through ProQuest. Publication number: AAT 1459944. ProQuest document ID: 1622202091. Includes bibliographical references (p. 24-26)

Thesis (M.S.)--University of British Columbia, 2004. / Includes bibliographical references (leaves 92-102). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.

Thesis (M.A.)--Northern Kentucky University, 2009. / Made available through ProQuest. Publication number: AAT 1465605. ProQuest document ID: 1814813051. Includes bibliographical references (p. 43-46)

Thesis (M.A.)--Northern Kentucky University, 2009. / Made available through ProQuest. Publication number: AAT 1465683. ProQuest document ID: 1821535461. Includes bibliographical references (p. 35-38)

aThesis (doctoral)--Universität Regensberg. / Includes bibliographical references and index.

Thesis (M.S.)--University of British Columbia, 2004. / Includes bibliographical references (leaves 92-102).

Thesis (Ph. D.)--University of Washington, 2006. / Includes bibliographical references (leaves 131-148).

Thesis (M.Tech.: Emergency Medical Care)- Dept. of Emergency Medical Care and Rescue, Durban University of Technology, 2008. xvii, 198 leaves. / The purpose of the study was to assess ambulance infection control in an emergency medical service in the Ilembe District of KwaZulu-Natal, by determining the prevalence of bacteria and fungi in ambulances, including those that are potentially pathogenic, and evaluating the knowledge and practices of staff in infection control.

The research problem addressed in this study was to develop a comprehensive marketing plan that would help an emergency medical service (EMS) in the Nelson Mandela Metropolitan Municipality (NMMM), capture a significant market share and gain a competitive advantage over competitors. To achieve this object, a literature study to determine the key components of a marketing plan was undertaken and used as a theoretical model in developing an actual marketing plan. In addition to the literature study, an empirical study was conducted to identify the key issues critical to the development of a marketing plan for the EMS. The survey method used, based on the key components gained from the literature study, consisted of an in-depth scan of the macro-environment and thorough market investigation of the target industry. The investigation involved the general management and senior personnel from the local emergency medical industry, medical aid schemes and private hospitals and clinics delimited in the study. The results of the above literature study were finally combined with the results of the empirical study and a marketing plan for an emergency medical service was developed. This study concludes with recommendations applicable for the implementation of the actual marketing plan.