The purpose of this thesis was to explore if there are emotional dilemmas in environmentally aware individuals, stemming from conflicts, resulting in their environmental personal transportation behaviour. This study uses the dialogic, relational interview method to explore possible conflicts in participants' personal transportation choices. The analysis seems to indicate that there is an apparent emotional tangle in individuals when confronted with possible double binds that put their environmental beliefs in conflict with other important aspects in their lives. The personal dilemmas they feel revolve around social pressures and their personal identities and leave them feeling conflicting emotions and strong amounts of guilt. The findings show the importance of reframing pro-environmental activities in ways that help negate the secondary injunctions that may people feel.