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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Navigating Crises: Internal Communication Strategies and Employee Motivation in Swedish SMEs During COVID-19

Almenayes, Noura, Najm, Lanya Nadhim January 2024 (has links)
This paper examines how internal communication strategies in small and medium sized enterprises (SMEs) during COVID-19 pandemic and its impact on employee intrinsic motivation. By analyzing experiences of managers and employees in Sweden, it identifies effective communication methods that enhance morale and engagement. It also explores how these strategies align with Self-Determination Theory (SDT) and provides practical recommendations for crisis management communication. Through analysis of communication channels, frequency, and styles, it offers insights for organizational communication and crises management. This qualitative study employs thematic analysis of interviews with managers and employees in Swedish SMEs during COVID-19. It evaluates internal communication strategies such as channels, frequency, and styles, and their impact on employee motivation, aligning findings with SDT. To conlcude, this thesis illuminates the interplay between internal communication strategies and employee motivation within Swedish SMEs during COVID-19 pandemic. Through qualitative analysis, the study underlines the importance of flexible communication approaches, digital channels, and transparent styles in fostering resilience and engagement. The findings suggest that aligning communication strategies with SDT princibles can enhance organizational effectiveness during crises. Practical recommendations are provided to empower leaders in cultivating supportive work environments and promoting employee well-being.

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