Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-03-20T20:15:19Z No. of bitstreams: 1 KleidsonDanielMedeirosLeopoldino_DISSERT.pdf: 4143386 bytes, checksum: b8b4f6ceb0032654381facae637bb32d (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-03-22T21:40:36Z (GMT) No. of bitstreams: 1 KleidsonDanielMedeirosLeopoldino_DISSERT.pdf: 4143386 bytes, checksum: b8b4f6ceb0032654381facae637bb32d (MD5) / Made available in DSpace on 2017-03-22T21:40:36Z (GMT). No. of bitstreams: 1 KleidsonDanielMedeirosLeopoldino_DISSERT.pdf: 4143386 bytes, checksum: b8b4f6ceb0032654381facae637bb32d (MD5) Previous issue date: 2016-05-27 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico (CNPq) / Compreendida enquanto uma habilidade, e presente em diferentes n?veis no ser humano a criatividade pode ser estimulada de forma espont?nea e n?o-espont?nea. Espontaneamente a partir da intera??o entre fatores intr?nsecos (indiv?duo) e extr?nsecos (ambientais). J? em sua forma induzida, por meio de t?cnicas de criatividade, ferramentas de facilita??o que visam fomentar pensamentos originais para resolver problemas por meio da sistematiza??o da idea??o em etapas. Neste sentido, a disserta??o tem como objetivo - propor uma t?cnica de criatividade para a gera??o de ideias de empresas de base tecnol?gica. O desenvolvimento da t?cnica teve como base te?rica os seguintes temas: gera??o de ideias, criatividade coletiva e t?cnicas de criatividade. Na pesquisa de campo o m?todo utilizado foi a pesquisa-a??o, a partir de quatro interven??es junto a estudantes de gradua??o e p?s-gradua??o em engenharia da Universidade Federal do Rio Grande do Norte. Cada interven??o teve quatro fases: planejamento, interven??o, an?lise e melhoria. Em cada interven??o aprimorou-se a t?cnica e, como resultado surge a IDEATION, na qual cada letra representa uma, dentre suas oito etapas: Identify the Creative Profile, Develop Empathy, Explore the Group Imagination, Attend to the Guidelines, Think and Speak, Involve to the Theme, Obtain Ideas e Nurture the Ideas. / The present work has as objective - propose a creative technique for the generation of ideas to technology-based companies. In many spheres of economy creativity figures as an important issue, because of the increasing complexity of solutions required in situations and scenarios marked by volatility, lack of models and breaking others. In the corporate world it is precisely in this field where the search for innovation becomes a competitive factor. However, to innovate, there must be creativity, a force that drives innovation and bases its quality and differentials face to the challenges of a networked world. Understood as a skill, and present at different levels in humans, when combined with attitude and entrepreneurial action, creativity is able to produce changes that adds or breaks with the current structure. The technique development had as theoretical basis the following themes: ideas generation, collective creativity and creativity techiniques. In the field research the method used was the action research, from four interventions along with graduation and post graduation students in engineering from Universidade Federal do Rio Grande do Norte. Each intervention have four different stages: planning, intervention, analisys and improvement. In each intervention the technique was improved and as result comes up the IDEATION, in which, each letter represents, one of its eight steps: Identify the Creative Profile, Develop Empathy, Explore the Group Imagination, Attend to the Guidelines, Think and Speak, Involve to the Theme, Obtain Ideas e Nurture the Ideas.