by Kee Wing Man Denise. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves [52-53]). / ACKNOWLEDGEMENT --- p.2 / ABSTRACT --- p.3 / TABLE OF CONTENTS --- p.4 / Chapter / Chapter 1. --- INTRODUCTION --- p.5 / Chapter 2. --- THE ENGINEERING CONSULTANCY BUSINESS --- p.9 / Chapter 3. --- THE INTERVIEWS --- p.13 / Chapter 4. --- ANALYSIS OF MARKETING STRATEGIES --- p.29 / Chapter 5. --- RELATIONSHIP MARKETING --- p.26 / Chapter 6. --- CONCLUSION --- p.33 / APPENDICES / BIBLIOGRAPHY

published_or_final_version / Public Administration / Master / Master of Public Administration