abstract: Driving is already a complex task that demands a varying level of cognitive and physical load. With the advancement in technology, the car has become a place for media consumption, a communications center and an interconnected workplace. The number of features in a car has also increased. As a result, the user interaction inside the car has become overcrowded and more complex. This has increased the amount of distraction while driving and has also increased the number of accidents due to distracted driving. This thesis focuses on the critical analysis of today’s in-car environment covering two main aspects, Multi Modal Interaction (MMI), and Advanced Driver Assistance Systems (ADAS), to minimize the distraction. It also provides deep market research on future trends in the smart car technology. After careful analysis, it was observed that an infotainment screen cluttered with lots of small icons, a center stack with a plethora of small buttons and a poor Voice Recognition (VR) results in high cognitive load, and these are the reasons for the increased driver distraction. Though the VR has become a standard technology, the current state of technology is focused on features oriented design and a sales driven approach. Most of the automotive manufacturers are focusing on making the VR better but attaining perfection in VR is not the answer as there are inherent challenges and limitations in respect to the in-car environment and cognitive load. Accordingly, the research proposed a novel in-car interaction design solution: Multi-Modal Interaction (MMI). The MMI is a new term when used in the context of vehicles, but it is widely used in human-human interaction. The approach offers a non-intrusive alternative to the driver to interact with the features in the car. With the focus on user-centered design, the MMI and ADAS can potentially help to reduce the distraction. To support the discussion, an experiment was conducted to benchmark a minimalist UI design. An engineering based method was used to test and measure distraction of four different UIs with varying numbers of icons and screen sizes. Lastly, in order to compete with the market, the basic features that are provided by all the other competitors cannot be eliminated, but the hard work can be done to improve the HCaI and to make driving safer. / Dissertation/Thesis / Date collected about reaction time in the experiment_Excel / Masters Thesis Computer Science 2015