The enlargement of the European Union (EU) in May 2004 has brought in ten new member states from central and eastern Europe (CEE). A new single market with bigger consumption population and inexpensive labor force has drawn the worldwide enterprises¡¦ attention; they see the emergence of business opportunities. There are also more and more Taiwanese enterprises showing interest in entering central eastern European market However, they have quite limited knowledge about CEE region in general. As a result, the crucial question every potential investor wants to ask would be: what are the key factors for Taiwanese entrepreneurs to successfully start a business in this overseas region? This research especially focuses on Taiwanese entrepreneurs having a small or medium business in Hungary, with the purpose of providing practical and analytical information to potential entrepreneurs. The target of the research is the successful Taiwanese entrepreneurs in Hungary. The methodology mainly follows the external/ internal environmental analysis. In the external environment part, first of all, by examining Hungarian economic indicators and development, and comparing them with the other CEE countries, we will find out the national competitive advantages of Hungary. Second, by looking into the industrial environment where Taiwanese businesses are situated, we can observe specific facts about the Hungarian market, the competitors and the industrial value chain relationship. In the internal environment part, through the in-depth case studies on three successful entrepreneurial enterprises in Hungary, we can conclude the managerial features they share in common. If we compare those with threats and opportunities in the external environment, we will discover the key competitive advantages for Taiwanese entrepreneurs in Hungary.

none

With a number of major economic and social turnarounds already occurred in mankind¡¦s history, we are currently also at such an era. From the onset of the 90s, the rapid high-tech development and the global economic integration have fueled the world economy and the society to undergo rapid transformation, a shift that also fosters new research perspectives and viewpoint. Under the globalization, digitalization and diversification trend, with the present startup ventures having to confront the rapid changes in the external environment, a majority of the past startup venture studies and analyses that tend to fall under a still-mode, one-sided and single perspective approach, and a logical validation theory-based research methodology, has fallen short of manifesting the actual interactive process of the startup act. To compensate the deficiency of the past startup studies, the study attempts to truthfully present, in the duo capacity as a startup operator and a research, the process of a startup venture. With a startup entrepreneur regards the startup venture as an action-based startup process, while a research regards the startup as a research process, the searcher has, through nearly two years of research on entrepreneurship, developed eight story narrations through the author¡¦s self reflection and the constant self dialog as a startup entrepreneur. By putting the eight story narrations through the Narrative Inquiry to interpret the reconstruction process, the study discovers that successful startup ventures have not come from a perfected startup opportunity or a startup plan, but rather through the startup management process in how a startup initiator locate the resources, utilize the resources and group the resources. Of the research findings derived from the ¡§Bricolage¡¨ , the study will also offer an in-depth observation and emulate how startup entrepreneurs are able to constantly interact with the resources around them to promote the emergence of new organizations, new markets and new products.

No description available.

Thesis (Ph.D.)--University of Canterbury, 2008. / Typescript (photocopy). Includes bibliographical references (leaves 308-317). Also available via the World Wide Web.

Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2008. / Full text also available online. Scroll down for electronic link.

Thesis (Ph. D.)--University of Chicago, Dept. of Economics, June 2001. / Includes bibliographical references. Also available on the Internet.

Thesis (Ph. D.)--University of Chicago, Dept. of Education, 2001. / Includes bibliographical references. Also available on the Internet.

Thesis (Ph. D.)--University of Chicago, Dept. of Economics, August 2003. / Includes bibliographical references. Also available on the Internet.

Thesis (Ph. D.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains v, 121 p. : ill. Includes abstract. Includes bibliographical references (p. 113-121).