Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-04-15T23:11:20Z No. of bitstreams: 1 LidiaRaquelHerculanoMaia_DISSERT.pdf: 1221848 bytes, checksum: 3d5818f136ea9aa14f81cffb37f891b2 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-04-20T22:14:02Z (GMT) No. of bitstreams: 1 LidiaRaquelHerculanoMaia_DISSERT.pdf: 1221848 bytes, checksum: 3d5818f136ea9aa14f81cffb37f891b2 (MD5) / Made available in DSpace on 2016-04-20T22:14:02Z (GMT). No. of bitstreams: 1 LidiaRaquelHerculanoMaia_DISSERT.pdf: 1221848 bytes, checksum: 3d5818f136ea9aa14f81cffb37f891b2 (MD5) Previous issue date: 2015-01-09 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / Esta pesquisa analisa as din?micas de conversa??es sobre pol?tica estabelecidas no espa?o simb?lico do YouTube. Interessa - nos examinar o modo pelo qual os comentaristas do v?deo ? Globo e os Protestos ? articularam, no campo destinado aos coment?rios, um esp a?o p?blico voltado ? dissemina??o e circula??o de sentidos sobre quest?es pol?ticas. O v?deo estudado foi publicado por PC Siqueira e Diego Quinteiro, durante os protestos de junho de 2013 no Brasil, para direcionar a compreens?o pol?tica acerca do movime nto vivido naquele per?odo. Segundo eles, os protestos possu?am posi??o pol?tica de esquerda e, por isso, os manifestantes deviam rejeitar a cobertura realizada pela Rede Globo (um ve?culo com ideais de direita) e permitir a participa??o de partidos ligado s ao espectro ideol?gico da esquerda. Essa narrativa gerou empatia e controv?rsias por parte dos comentaristas, o que produziu no ?mbito dos coment?rios, um intenso processo argumentativo acerca dessas teses (direita e esquerda). Para entender o fen?meno, realizamos uma pesquisa explorat? ria com abordagem qualitativa, t endo como principal procedimento metodol?gico a an?lise etn ometodol?gica do discurso. B uscamos a observa??o dos modos pelos quais os sujeitos estabeleciam conversa??es sobre pol?tica no espa? o dos coment?rios, para , a partir de ent?o, organizar categorias de an?lise com base nas recorr?ncias discursivas identificadas. As reflex?es emp?ricas s?o sustentadas a partir de discuss?es sobre o potencial do YouTube, enquanto m?dia digital que comporta estrat?gias massivas e enquanto espa?o articulador no engajamento dos sujeitos em quest?es pol?ticas; problematizamos tamb?m os aspectos que envolvem as pr?ticas de conversa??o que decorrem em din?micas de sociabilidades e, principalmente , de conflito, na s redes sociot?cnicas; e por fim, suscitamos uma reflex?o sobre o acionamento de circuitos nos quais os sujeitos se apropriam e realizam novas leituras acerca dos produtos recebidos. Concluindo que a utiliza??o de m?dias digitais, como o YouTube, tem provo cado importantes mudan?as nas formas de produ??o e recep??o de produtos simb?licos e nos modos como as pessoas participam das quest?es pol?ticas concernentes ? vida em sociedade. / This re search analyzes the talks dynamics about policy established in YouTube symbolic space. We are interested in examining the way in which the commentators of the video " Globo e os Protestos " articulated in the field intended for comments, a public space directed to the dissemination and circulation of meanings about policy issues. The video studied was published by PC Siqueira and Diego Quint eiro , during the June 2013 protests in Br azil, to direct the political understanding of the movement lived in that period. According to them, the protests had left political position and therefore the protesters should reject the coverage by TV Globo (a comunication vehicle with ideals of right) and allow the participation of political parties linked to the ideological left spectrum. This narrative generated empathy and controversy betwe en commentators, which produced in the comments, an intense argumentative process about these theses (right and left). To understand the phenomenon, we conducted an exploratory qualitative research, the main methodological procedure was a ethnomethodological discourse analysis. We seek the observation of the ways in which the commentators es tablished talks about politics in the comments space, for, thereafter , organize categories of analysis based on identified discursive recurrences. The empirical reflections are supported from discussions about the YouTube potential, while digital media com prising massive strategies and while articulating space in the engagement of individuals in political issues; also confront the aspects involved in the conversation practices that results in sociability dynamics and , especially , in conflict, on the socio - t echnical networks; and finally, we propose a reflection about the circuit actuation in which the people take ownership and realize new readings about the products received. Concluding that the use of digital media , such as YouTube, has caused significant c hanges in the forms of production and reception of symbolic products and ways in which people participate in political issues concerning life in society.