Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2018-01-16T19:41:11Z No. of bitstreams: 1 CaduCalixtoDeCarvalhoDosSantos_DISSERT.pdf: 2219353 bytes, checksum: 0762e65b5885ef46e7a24b785f1caf20 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2018-01-22T14:21:51Z (GMT) No. of bitstreams: 1 CaduCalixtoDeCarvalhoDosSantos_DISSERT.pdf: 2219353 bytes, checksum: 0762e65b5885ef46e7a24b785f1caf20 (MD5) / Made available in DSpace on 2018-01-22T14:21:51Z (GMT). No. of bitstreams: 1 CaduCalixtoDeCarvalhoDosSantos_DISSERT.pdf: 2219353 bytes, checksum: 0762e65b5885ef46e7a24b785f1caf20 (MD5) Previous issue date: 2017-10-30 / Competir com players do mercado n?o ? tarefa f?cil, no entanto, as startups tem assumido um papel importante na economia mundial. Nessa perspectiva, este trabalho tem como objetivo demonstrar o potencial de uma startup e sua tecnologia, em rela??o ? players do mercado e suas tecnologias similares existentes, levando em considera??o aspectos como, viabilidade tecnol?gica, financeira e mercadol?gica. Para alcan??-lo, optou-se por uma pesquisa baseada em metodologias e abordagens: ?geis, empreendedoras e inovadoras, a partir de referencial bibliogr?fico e digital, bem como de experi?ncias em ambientes de inova??o. Dessa forma, buscou-se descrever as tecnologias similares existentes tendo em vista a meteorologia no Brasil e no mundo, bem como os representantes e fabricantes dessas tecnologias, no ?mbito das esta??es meteorol?gicas e dataloggers; apresentar a startup e a tecnologia desenvolvida relacionando com os players do mercado e suas tecnologias similares existentes, levando em conta quest?es de viabilidade tecnol?gica e financeira; e analisar as aplica??es da tecnologia desenvolvida considerando a startup e seus mercados-alvo, bem como outros setores. Desse modo, com base nas valida??es e provas de conceito realizadas, pode-se afirmar que, a startup e seu produto/servi?o tem potencial para competir com players do mercado. / Compete with the players in the Market is not easy, however starturps have been assuming an important role in the global economy. In this perspective, this work aims to show the potential of a startup and its technology, compared to market players and their similar technologies, mainly aspects such as technological, financial and marketing viability. To achieve this goal, we chose an research, based on methodologies and approaches: agile, entrepreneurs and innovative, from bibliographic and digital references, as well as experiences in innovation environments. In this way, we seek to describe the similar meteorological technologies in Brazil and in the world, as well as the representatives and manufacturers of these technologies, within the scope of current meteorological stations and dataloggers. Moreover, we seek to present the startup and developed technology relating to market players and their existing similar technologies, taking into account issues of technological and financial feasibility and to analyze the applications of the technology developed considering startup and its target markets as well as other sectors. Thus, based on the validations and proofs of concept, it can be stated that the startup and its product/service has the potential to compete with market players.