Using personal narratives, this thesis theorizes the lived experiences of attempting to align one’s consumption choices with the principles of food sovereignty in a place like Victoria, BC. First, to provide a detailed summary of the problem, a thematic analysis is used to identify and describe the tensions that arise throughout this journey. Second, drawing on institutional ethnography (IE), this thesis explores the various ruling relations that coordinate the (mis)understanding of the political potential of food sovereignty. By critically and reflexively analyzing my personal experience of engaging with food sovereignty I will suggest how others who are entering the study of alternative food initiatives can be more effective in their engagement with such movements. Furthermore, I suggest potential ways for those who have a relatively good understanding of alternative food movements to engage more effectively with others who share an interest in these initiatives, but who perhaps lack the accessibility to academic literature and/or the knowledge of how to participate politically in such initiatives. When we are able to see our shared interests and political connections, we are able to build political alliances. This then creates the potential for transformational change in the current industrial food system to one that is socially just and environmentally sustainable. / Graduate / 2018

abstract: Health knowledge alone does not appear to lead to sustained healthy behavior, suggesting the need for alternative methods for improving diet. Recent research shows a possible role of moral contexts of food production on diet related behaviors; however no studies have been conducted to specifically explore the relationship between moral constructs and food consumption. This study examined the relationship between fast food consumption and two measures of morality, Moral Foundations Questionnaire (MFQ), specifically harm/care and purity/sanctity foundations, and the Ethical Concern in food choice (EC) questionnaire, which includes animal welfare, environment protection, political values, and religion subscales. The study also examined the association between the measures of morality. 739 participants, primarily female (71.4%) and non-Hispanic Whites (76.5%), completed an online survey that included the MFQ, the EC questionnaire, and a brief fast food screener. Participant's morality scores in relation to their fast food consumption were examined first using bivariate ANOVA analysis and then using logistic regression to control for covariates. The MFQ foundations were compared with the EC subscales using Pearson correlation coefficient. Significant bivariate relationships were seen between fast food consumption and the MFQ's purity/sanctity foundation and EC's religion subscales (p<0.05). However these significant bivariate relationships did not hold after controlling for gender, race, university education, and religion in the logistic regression analysis. The foundations of the MFQ were positively correlated with the subscales for the EC questionnaire (r values ranging from .233-.613 (p<0.01). MFQ's purity/sanctity foundation and EC's religion subscale were the two most highly correlated (r=.613, p<0.01) showing that moral intuitions may be associated with eating decision making. The study did not find significant associations between MFQ or EC scores and fast food consumption. / Dissertation/Thesis / M.S. Nutrition 2013