With advancements in AI technology, its application in recruitment has gained prominence due to potential benefits such as increased efficiency, improved candidate selection, and reduced bias. This thesis aims to explore the factors that influence the utilization of Artificial Intelligence (AI) in the recruitment process and provides insights on how organizations can leverage these factors to optimize recruitment outcomes. However, several factors impact the successful utilization of AI in recruitment processes. By examining these factors through a comprehensive literature review and empirical analysis, this research emphasize to identify the challenges and opportunities associated with AI implementation in recruitment. Moreover, this study seeks to provide insights for organizations to effectively leverage these factors to optimize recruitment outcomes. The findings highlights the impact of AI adoption in recruitment and identifies strategies and practices that organizations can employ to optimize recruitment outcomes through AI utilization. This study emphasised to combine these strategies to build trust and ensuring transparency and explainability of AI algorithms, and addressing potential biases and discrimination. By examining the factors that influence AI adoption in recruitment, this research provides valuable insights for HR professionals and organizational leaders to leverage AI effectively in the recruitment process. This thesis emphasizes the importance AI adoption in recruitment and taking measures to maximize benefits and minimize risks. It contributes to the expanding knowledge on AI in recruitment, enabling organizations to make informed decisions and optimize recruitment outcomes in the digital transformation era.

Thesis (MEd)--Stellenbosch University, 2012. / ENGLISH ABSTRACT: The National Department of Basic Education is aware that it is not succeeding in providing quality education for all school children. At present the performance of grade 3 and grade 6 learners, in both international and local assessment, is a matter for great concern. The results suggest that most learners lack basic literacy and numeracy skills. Learners’ performance in the National Senior Certificate Examinations is also far from what it should be. The way in which schools are managed largely determines the quality of education learners receive. As the managers of schools, therefore, principals are held responsible for the poor performance of learners during these annual systemic evaluations. The study aimed to investigate whether the school principals are aware of their powers and whether they perceive themselves as able to use their power to influence school practices positively and thus promote quality education. The study indicates that principals rely on a combination of positional and personal power sources to promote quality education. The study also indicates that principals are aware of their power but have a limited understanding of the concept of power. They also seem to lack the knowledge and understanding to exercise these powers effectively. Although they seem able to exercise considerable power in different situations, principals are reluctant to use their power. It seems that various external and internal factors influence their ability to use their power effectively. / AFRIKAANSE OPSOMMING: Geen Afrikaanse opsomming