Esse trabalho propõe-se a apresentar um modelo conceitual para avaliação da comunicação em franquias, a partir da criação de experiências diferenciadas para o consumidor no ponto-de-venda e consolidação das marcas que atuam nesse formato. Com o referencial teórico apresentado, pretendeu-se realizar um mapeamento sobre a evolução do marketing na tentativa de identificar elementos que promovam maior satisfação e envolvimento do consumidor através da comunicação integrada. Destacou-se também o processo de planejamento da comunicação e o maior entendimento da contribuição dos investimentos em comunicação no ponto-de-venda para o fortalecimento da marca, consolidação do posicionamento e construção de mecanismos de fidelização com clientes. O objeto de estudo foram empresas de franquia em função do rápido crescimento da receita e elevado número de lojas, como também por possuir uma comunicação integrada que contemple ações de ponto-de-venda fortemente associadas à marca. A pesquisa de campo caracterizou-se como uma pesquisa qualitativa em profundidade, buscando identificar como empresas que atuam no formato de franquia realizam os investimentos em comunicação, implementam tais ações e avaliam os resultados. Como resultados, pode-se identificar nas duas empresas analisadas dificuldade em avaliar e medir o retorno e contribuição das atividades de comunicação, em especial realizadas no ponto-de-venda, mesmo sendo hoje um importante ponto de contato para comunicação e realização de transações com consumidores e clientes. A análise dos casos e a revisão da literatura permitiram a elaboração de um modelo conceitual para avaliação da comunicação a ser utilizada conforme as dimensões dos franqueadores e franqueados, na geração de resultados e construção de mecanismos de fortalecimento das marcas e fidelização dos consumidores. Essa abordagem contribui para a consolidação dos estudos na área de avaliação e mensuração dos retornos de comunicação, bem como para o aprimoramento das atividades desenvolvidas por empresas de bens de consumo e serviços que atuam no formato de franquia ou até mesmo outros formatos que pretendem aumentar os investimentos em comunicação para o fortalecimento da marca e melhores resultados no longo prazo. / This study aims to present a conceptual model for the evaluation of communication in franchises, from creating unique experiences for the consumer at the point of sale and consolidation of brands that operate in this format. With the presented theoretical framework, it is intended to map on the evolution of marketing in an attempt to identify elements that promote greater satisfaction and consumer engagement through integrated communication. Also notable was the communication planning process and greater understanding of the contribution of investment in communication at the point of purchase to strengthen the brand, positioning consolidation and building loyalty mechanisms with customers. The object of study were franchise companies due to the rapid growth of revenue and the large number of shops, but also equipped with a communication that includes point-of-purchase actions strongly associated with the brand. The field research was characterized as a qualitative research, trying to identify how companies that work in the franchise format prepare investment in communication, implement such actions and evaluate the results. The results indicates that the two companies analyzed has difficulty in assessing and measuring the return and contribution of communication activities, in particular performed at the point-of-purchase, today is an important point of contact for communications and transactions with customers and clients. The analysis of the cases and the literature review allowed the development of a conceptual framework for the evaluation of communication to be used as the size of franchisors and franchisees in the generation of results and construction of strengthening mechanisms of brands and loyalty of consumers. This approach contributes to the consolidation of the studies in the area of evaluation and measurement of communication returns, as well as to the improvement of activities for consumer goods and services companies operating in the franchise format or even other formats aimed at increasing the investments in communications to strength the brand and better results in the long run.

Esse trabalho propõe-se a apresentar um modelo conceitual para avaliação da comunicação em franquias, a partir da criação de experiências diferenciadas para o consumidor no ponto-de-venda e consolidação das marcas que atuam nesse formato. Com o referencial teórico apresentado, pretendeu-se realizar um mapeamento sobre a evolução do marketing na tentativa de identificar elementos que promovam maior satisfação e envolvimento do consumidor através da comunicação integrada. Destacou-se também o processo de planejamento da comunicação e o maior entendimento da contribuição dos investimentos em comunicação no ponto-de-venda para o fortalecimento da marca, consolidação do posicionamento e construção de mecanismos de fidelização com clientes. O objeto de estudo foram empresas de franquia em função do rápido crescimento da receita e elevado número de lojas, como também por possuir uma comunicação integrada que contemple ações de ponto-de-venda fortemente associadas à marca. A pesquisa de campo caracterizou-se como uma pesquisa qualitativa em profundidade, buscando identificar como empresas que atuam no formato de franquia realizam os investimentos em comunicação, implementam tais ações e avaliam os resultados. Como resultados, pode-se identificar nas duas empresas analisadas dificuldade em avaliar e medir o retorno e contribuição das atividades de comunicação, em especial realizadas no ponto-de-venda, mesmo sendo hoje um importante ponto de contato para comunicação e realização de transações com consumidores e clientes. A análise dos casos e a revisão da literatura permitiram a elaboração de um modelo conceitual para avaliação da comunicação a ser utilizada conforme as dimensões dos franqueadores e franqueados, na geração de resultados e construção de mecanismos de fortalecimento das marcas e fidelização dos consumidores. Essa abordagem contribui para a consolidação dos estudos na área de avaliação e mensuração dos retornos de comunicação, bem como para o aprimoramento das atividades desenvolvidas por empresas de bens de consumo e serviços que atuam no formato de franquia ou até mesmo outros formatos que pretendem aumentar os investimentos em comunicação para o fortalecimento da marca e melhores resultados no longo prazo. / This study aims to present a conceptual model for the evaluation of communication in franchises, from creating unique experiences for the consumer at the point of sale and consolidation of brands that operate in this format. With the presented theoretical framework, it is intended to map on the evolution of marketing in an attempt to identify elements that promote greater satisfaction and consumer engagement through integrated communication. Also notable was the communication planning process and greater understanding of the contribution of investment in communication at the point of purchase to strengthen the brand, positioning consolidation and building loyalty mechanisms with customers. The object of study were franchise companies due to the rapid growth of revenue and the large number of shops, but also equipped with a communication that includes point-of-purchase actions strongly associated with the brand. The field research was characterized as a qualitative research, trying to identify how companies that work in the franchise format prepare investment in communication, implement such actions and evaluate the results. The results indicates that the two companies analyzed has difficulty in assessing and measuring the return and contribution of communication activities, in particular performed at the point-of-purchase, today is an important point of contact for communications and transactions with customers and clients. The analysis of the cases and the literature review allowed the development of a conceptual framework for the evaluation of communication to be used as the size of franchisors and franchisees in the generation of results and construction of strengthening mechanisms of brands and loyalty of consumers. This approach contributes to the consolidation of the studies in the area of evaluation and measurement of communication returns, as well as to the improvement of activities for consumer goods and services companies operating in the franchise format or even other formats aimed at increasing the investments in communications to strength the brand and better results in the long run.

In the context of sustainable development, evaluations have particularly high relevance as complex issues have to be dealt with generally over an extended period of time. Furthermore, there is a growing demand to evaluate against the concept of sustainable development. Especially evaluations with sustainable development are a rather new type of evaluation, as the source of its evaluation questions and the criteria applied are rooted in the concept of sustainable development. Sustainability of a specific project or process is often highly case specific as sustainable development is determined by many often unique issues. However, evaluations would be highly inefficient, if they would have to be newly designed in every case. Thus it is necessary to determine and utilize the major issues for evaluations with sustainable development. This paper is part of a series of three papers - which can be used independently - that present the major common issues for evaluations with sustainable development in a Tool Box. The results presented here are based on outcomes of a research project funded by the "Austrian Science Fund". This paper includes the "strategic orientation tool", which was developed as a tool for reflection and decision upon the general outline of an evaluation with sustainable development. It helps to define a design- frame with respect to its information-focus, scope and utilization. The core of the tool is a matrix that is based on two key- functions. On the one hand it defines which contents should be assessed: "What is the object of evaluation?". On the other hand it is oriented along the actual utilization of the evaluation: "How the gained results of the evaluation should be communicated and to whom?". (author's abstract) / Series: Research Paper Series of the Research Focus Managing Sustainability

My Diploma Thesis "Newly qualified teachers" is devoted to new teachers with less than 3 years of teaching experience after they graduated from accredited college and received a degree as a teacher. My focus is on the teachers in elementary schools. The goal of the theoretical part of my thesis is to collect technical information, opinions, ideas and knowledge from experts in the teaching profession in general, to characterize the new teacher's personality. In the few chapters I ponder possible fears, concerns, weaknesses and needs of the new teachers, and I also mention problematic field of the evaluation and self assessment of a new teacher. The content of the practical part of my thesis is exploratory inquiry using a method of survey. The goal of the questions and answers is to find out if the orientation of new teachers in elementary schools is functioning well with prepared orientation plan, and to identify and map out the problem areas that the new, inexperienced teachers feel in the beginning of their teaching carrier, and subsequently to detect and identify the new teachers' needs. I set preconditions for which I had the knowledge base from studying professional literature and from my many years of experience as an elementary school teacher. The topics of preconditions are: preparation for...

Reporting functions reflect a novel technique to formulate sequence-oriented queries in SQL. They extend the classical way of grouping and applying aggregation functions by additionally providing a column-based ordering, partitioning, and windowing mechanism. The application area of reporting functions ranges from simple ranking queries (TOP(n)-analyses) over cumulative (Year-To-Date-analyses) to sliding window queries. We discuss the problem of deriving reporting function queries from materialized reporting function views, which is one of the most important issues in efficiently processing queries in a data warehouse environment. Two different derivation algorithms, including their relational mappings are introduced and compared in a test scenario.