The first part of this paper analyses basic principles of light aircraft industry and an export strategy of the company Aerospool with the aim to identify key aspects of this industry. The second part covers specifically the market of the USA. It contains competition analysis and PEST analysis which identifies key specifics of this market. SWOT analysis discover strengths and weaknesses of the company in the context of US market and threats and opportunities, which company can meet at this market. In the end there is a proposition of possible way of bigger penetration of the company Aerospool.

The diploma thesis deals with the export strategy of the company Vetropack Moravia Glass, a.s. Theoretical part focuses on the procedure, which should be followed by a company trying to enter international markets. Analytical part describes export of the selected company and the environment of a specific market, namely Russia. The product, price, communication and distribution strategy also comprises a summary of observations and recommendations how to improve the present export strategy.

The diploma thesis addresses the specific business decisions about entering foreign markets. With the example of the United Arab Emirates and India it shows the diversity of business and export strategies. It tries to answer the question of whether to use distributors in foreign markets, or whether a more appropriate way is to set up its own branches.

This final work is focused on the e-shop GO4STYLE.CZ, which is in his first year of entrepreneurship on the field of e-commerce. The main subject of his business activities is selling special dance goods, especially dance shoes, dance apparel and accessories. The main goal of this work is to analyze his present situation and position on the market, as well as current marketing strategy and on this basis to suggest changes and new procedures. One of them si to make a proposal of the export strategy for the slovak market, mainly from the the way of entering the market and new marketing strategy. The work is concerned with theoretical basis of e-business, which is compared to the situation of GO4STYLE.CZ

The state financial support of export is a part of the general economic policy of many countries. The thesis describes and compares systems of state financial support of export which are provided in the Czech republic and Italy, presented by specialized institutions (Česká exportní banka, Exportní garanční a pojišťovací společnost, Societa Italiana per le Imprese all' Estero, Istituto per i Servizi Assicurativi del Commercio Estero) and export strategies of both countries. Different aspects of comparison are the campaign and accessability of information, the institutional comparison and the pro-export strategies one. It is important to have well-structured and institutionally secured system of the state export support. The global crisis was an impulse for both countries to provide even more effective help to their international trade entrepreneurs.

Background International trade has dramatically increased during the last half of the 20th century and it is now of significant importance to most eco-nomies. International trade is especially crucial to countries such as Sweden, with a small domestic market. It has been said that a com-pany needs to have a committed management, as well as a strategy for it’s export and it’s marketing to reach long-term success. Never-theless, companies sometimes use a “strategy of least involvement”, leaving the international marketing strategy decisions in the hands of foreign agents and distributors. Purpose The purpose with this thesis is to investigate how the export and marketing strategies have been developed and implemented by suc-cessful Swedish export companies. Method Winners of the Export-Hermes Prize and Stora Exportpriset have been used as a sample of successful export companies. Qualitative semi-structured interviews with four of them were conducted to col-lect the empirical data. Conclusion The export companies in this study showed great differences con-cerning their original export ambitions, the methods they used to se-lect foreign markets, the modes that they used to enter new markets and the pace in which the international expansions were carried out. There were however strong similarities between the successful ex-port companies in other areas. All four companies had owners and top management who had been, and in most cases still were, highly involved and driving forces in the export activities. The companies also shared a belief in working with clear goals and having a strict control over subsidiaries and intermediaries. The authors are of the opinion that this control and monitoring are crucial for the success of the implementation of the export and marketing strategies.

<p>Background</p><p>International trade has dramatically increased during the last half of the 20th century and it is now of significant importance to most eco-nomies. International trade is especially crucial to countries such as Sweden, with a small domestic market. It has been said that a com-pany needs to have a committed management, as well as a strategy for it’s export and it’s marketing to reach long-term success. Never-theless, companies sometimes use a “strategy of least involvement”, leaving the international marketing strategy decisions in the hands of foreign agents and distributors.</p><p>Purpose</p><p>The purpose with this thesis is to investigate how the export and marketing strategies have been developed and implemented by suc-cessful Swedish export companies.</p><p>Method</p><p>Winners of the Export-Hermes Prize and Stora Exportpriset have been used as a sample of successful export companies. Qualitative semi-structured interviews with four of them were conducted to col-lect the empirical data.</p><p>Conclusion</p><p>The export companies in this study showed great differences con-cerning their original export ambitions, the methods they used to se-lect foreign markets, the modes that they used to enter new markets and the pace in which the international expansions were carried out. There were however strong similarities between the successful ex-port companies in other areas. All four companies had owners and top management who had been, and in most cases still were, highly involved and driving forces in the export activities. The companies also shared a belief in working with clear goals and having a strict control over subsidiaries and intermediaries. The authors are of the opinion that this control and monitoring are crucial for the success of the implementation of the export and marketing strategies.</p>

This thesis deals with the analysis team Chmelařství Žatec, hence its subsidiary of Bohemia Hop, as The theoretical part includes information on foreign trade, exports and aid institutions that deal with this issue. The thesis is further described the common agricultural policy and the Association of Private Farming in the Czech Republic and the Association of Small and Medium-Sized Enterprises and Crafts of the Czech Republic. The practical part contains an analysis of the sector to which the exportation of hops from the Czech Republic and analysis Chmelařství Žatec team and its subsidiaries. In the following chapters the practical part are formed subgroup analysis (STEP, portfolio analysis, Porter 5-forces analysis of economic indicators, Ansoff matrix strategy, SWOT analysis). The work was also carried out a questionnaire survey and structured interviews. At the end of the thesis is the recommendation for Chmelařství team Žatec.

The thesis focuses on twelve main Export Strategy projects of the Czech Republic during the years 2006-2010. The main objective is to analyse current degree of their realisation and suggest possible changes. The theoretical part concentrates on pro-export policy including institutional background. In the practical part the projects are analysed. Each project (chapter) is then divided into three parts - introduction of a project, its assessment by the Ministry of Industry and Trade and current assessment by the author. Each chapter also includes suggestions of corrective instruments.

The first chapters of the thesis describe the Czech beer market, beer consumption in the Czech Republic and current trends. It also describes world export and the Czech beer export and assesses the Czech production situation on a worldwide basis. In the practical part I am attending to Pivovar Nymburk, it's history, production and range of products. In the other chapters I am describing competitors in the Czech industry and the situation in German beer industry as a market where Pivovar Nymburk exports the most of the beer. The fifth chapter describes objectives and positioning of the brewery, includes SWOT analysis and BCG matrix for a detail describtion of the portfolio. The chapter six describes export strategy, export markets and the way how the brewery enters foreign markets. The next chapters contain some of the marketing mix policies. The final chapter includes recommendations for the brewery's activities in the future.