published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Management Studies / Master / Master of Business Administration

by Ko Fung, Alice and Ng Kwok Pui, Ricky. / Includes questionarire in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 72-74). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / ACKNOWLEDGEMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION AND STATEMENT OF PROBLEM --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.7 / Origins of Express Delivery Service --- p.1 / Development of Internatiomal Express Delivery Service --- p.9 / Emergence of Express Delivery Services in Hong Kong --- p.11 / BIBLIOGRAPHY --- p.13 / Chapter III. --- INDUSTRY REVIEW --- p.15 / Industry Profile --- p.15 / Competitive Profile --- p.16 / Customer Profile --- p.21 / Chapter IV. --- METHODOLOGY --- p.23 / Hypotheses --- p.23 / Research Design Multi-dimensional Approach --- p.24 / Chapter V. --- MORNING EXPRESS COURIER: AN IN-DEPTH LOOK --- p.34 / Service Provided。 --- p.34 / Mode of Operation --- p.37 / Service Highlights --- p.40 / Chapter VI. --- RESEARCH FINDINGS --- p.41 / Results of Percentage Counts --- p.41 / Retailers --- p.41 / Customers --- p.47 / Results of Cross-Tabulations --- p.52 / Retailers --- p.52 / Customers --- p.54 / Chapter VII. --- ANALYSIS AND INTERPRETATIONS --- p.56 / Chapter VIII. --- RECOMMENDATIONS --- p.63 / Target Market --- p.63 / Retail Shops --- p.64 / Consumers --- p.64 / Positioning --- p.65 / Product --- p.65 / Price --- p.66 / Place --- p.67 / Promotion --- p.68 / Chapter IX. --- LIMITATIONS AND FURTHER RESEARCH --- p.71 / REFERENCE NOTES --- p.72 / APPENDICES --- p.75