The global semiconductor industry had gone through a consecutive years of prosperity in the 1990s due to the strong demand in personal computer as well as the enormous internet investiment. Even more, it gained an eruptive growth in years 1999 and 2000. The semiconductor fabrication companies¡¦ capital spending in new equipment segment grew year by year. The equipment suppliers¡¦ revenue and gross margin had then set record high. However, combined the internet bubbled in 2000 with the shortage of killer application, the chip makers¡¦ capital spending had thereafter dramatically slowdown for years and hence seriously impacted the equipment suppliers¡¦ financial performance. Ever after the great recession in year 2000, the equipment suppliers have been taking steps to alleviate the industry downturns¡¦ impact in their financial report. Meanwhile, the companies have also identified ways to further grow their business. Besides, the semiconductor industry has been introducing advanced nanomanufacturing technologies which demand huge resource commitment as well as capital investiment. The chip makers have therefore urged the equipment suppliers to assist them in area about cost reduction and productivity improvement. This study takes the world biggest semiconductor frabication equipment maker, Applied Materials, as an example, to investigate the company¡¦s strategically responsivenesses against the business cycles, the current industry environment and its desire in business growth. The conclusions are: 1)Applied Materials has been taking joint ventures, outsourcing and global development center establishments to reduce its operation cost. It had also entered the fab service market to create a new niche. 2)In response to the customers¡¦ demand in productivity improvement , Applied Materials has been activating differentiation strategies to develop high-productivity products. It has also been performing Continuous Improvement Plans (CIP) to further reduce its products¡¦ Cost Of Ownership (COO) to meet the customers¡¦ requirement in cost reduction. 3)The equipement suppliers have been conducting related constrained diversification strategies to extend their business scope. They mostly used the Mergers & Acquisitions to enter the new markets. 4)The strategy effectiveness (in view of the shareholders¡¦ return on investment), is positively related to its consistency with the company¡¦s core competencies. In other word, the higher the consistency is, the better the ROI will be. Keyword: Internal Environment Analysis, External Environment Analysis, Strategic Responsiveness, Diversification Strategy, Differentiation Strategy, Mergers & Acquisitions

The development of Taiwanese steel industry has entered into decline stage. The domestic steel consumption is small plus being lack of steel strong demand industries. The factors mentioned above make Taiwanese steel industry shortage of supply in the upstream crude steel industry, while over-supply in rolled steel market. It would be the great chance to revitalize the steel industry to shift the oversupply capacities to the market that needs this product. Globalization and regional integration are two issues and trends in world¡¦s economic and trading perspective. The purpose of Free Trade Agreement (FTA) is to liberate the trade, service and investment among the member countries. The spirit of FTA is consistency with that of WTO. Both are the vehicle of promoting trade liberation among global countries. Both Taiwan and Mainland China are member countries of WTO. However, there are still many limitations in trading between two countries. Economic Cooperation Framework Agreement, ECFA, would be considered as a FTA between Taiwan and Mainland China. Compare WTO with ECFA, ECFA could provide better clauses, schedule in trade liberation and tariff reduction in goods. Furthermore, the tariff of some goods can be fully eliminated. ECFA could be perceived as an opportunity and a threat to Taiwan. It could be a great ¡§opportunity¡¨ to create substantial trading and investment opportunities through industry investing to Taiwan. However, this agreement could also result in trade diversion effect, and it would be a ¡§threat. This study is trying to explore how ECFA impact on steel industry in Taiwan through secondary data collection and analysis. Some foreseeable impacts are listed and some response measures are suggested. Any agreement has benefits and lost. ECFA is like a two-side blade. It might bring new trading opportunities or lead the trading diversion effect. Using Taiwanese competitive edge is the key to succeed. Taiwanese steel industry should take this chance to reconsider its¡¦ product value and positioning. Trying to differentiate its steel products to others, increase the value of the products and enhance the product quality. Taiwanese steel industry could create sustainability and profitability by increasing the competitively of steel industry.

The goal of the thesis is creating marketing strategy of small intuitive driven family business. Small and medium sized entities where Sprint belongs, have defined marketing strategy rarely. Therefore marketing strategy and its implementation into the management is big competitive advantage. Theoretic part of the thesis includes strategic analysis of external and internal environment of the enterprise which is summarized by SWOT analysis. Marketing strategy based on strategic analysis conclusions is defined in several areas: main marketing goals, human resources, product portfolio, price, distribution and communication.

The master’s thesis deals with the creation of the business plan for an educational agency and the main task of this thesis is to assess whether to implement the plan or not. In the first part there is a theoretical basis for the following two parts. In the second part, the author analyses the external and internal environment of the company. In the third, the proposal part, contains the business plan with all its components.

This diploma thesis deals with the communication mix of the banking company. Its main task is to design a new communication mix based on the performed analyses. Theory is described in the first part and serves as basis for following parts. Second part reveals analyses of an external and internal environment of the company. The last part states exact proposals and their implementation for the communication mix of the banking company.

his work „Proposal of strategy of penetration new products of ABB on the Czech market“ considers with appropriate strategy of penetration and sales terminal blocks on the Czech market with goal to achieve 10 % market share in the short time period, the order of several years. The analytical part of work contains an analysis of current status company, market and competition. On the basis of this analysis and theoretical groundwork, recommends appropriate strategy and precautions to improve competitiveness and obtain new customers. The work also includes income trading for the year 2009 and part of 2010.

The diploma thesis focuses on the development of business activities of company TOS KURIM a CKD BLANSKO. The thesis summarizes the analysis of external and internal environment alongside with the main factors and provides a SWOT analysis. The results are proposals and recommendations which can be beneficial to the company to improve and contribute to the long term development through sales increase, competitiveness of the company, as well to build a stable position in the global market.

The diploma thesis is focused on the financial and business performance of the company using benchmarking. The theoretical part of the thesis deals with selected approaches and methods that are suitable for evaluating the performance of the selected company. The basis for evaluating the work is the part containing the analyzed company and its current state of the situation in comparison with selected competing companies. The main part of the work is devoted to benchmarking based on publicly available data from financial statements. Data from the Amadeus database and the public register of companies are used for this purpose. Out of a total of 4 competitors, 2 competing companies are selected on the basis of direct competition (in the region). The conclusion summarizes the main findings of the analysis but also contains recommendations to improve the financial performance of the company.

This Master´s thesis deals and evaluates the present situation of the company Stamal Colour, s r.o. The aim of this thesis „Business Plan for development of a company“ is to provide a solution how to develop this company to success in order to stabilize and win a better position on the current market.

This Master’s thesis Entrepreneurial Intention of Business Development deals with analysis of the present situation of the company OTIS Escalators s.r.o.. The first part the company is presented. This includes also theoretical data. The aim of the other part is to reveal the real state of the company and on the basis of the findings a proposal how to improve the business development is submitted.