The diploma thesis deals with the creation of a business plan for the establishment of a company with hand-sewn clothing in Brno. The first part of the thesis defines the theoretical basis, which relate to business, business plan and selected methods of strategic analysis. The content of the second part is a strategic analysis of the external and internal environment of the planned company and evaluation of the situation on the market based on the results of the primary marketing survey. The last part of the thesis deals with the business plan and its partial parts.

This master´s thesis concerns the proposal of a financial plan for the company Clia, s.r.o. The first part describes the theoretical basis of financial planning, strategic and financial analysis. The thesis continues by performing a strategic analysis and based on selected indicators, the financial health of the company is evaluated using financial analysis. Subsequently, a financial plan is proposed in an optimistic and pessimistic variations for the years 2020-2023.

The aim of this Master thesis is to determinate the value of the company VISCUMA PLASTIC, a.s. by using yield valuation methods as of 31. 12. 2019. The theoretical part of thesis is focused on getting acquainted with the concepts, procedures and methods used in the valuation of the company. Practical part begins with the introduction of the company. Further processed strategic and financial analysis and created financial plan. Finally, the valuation itself is performed using the yield valuation methods.

The diploma thesis is focused on the determination of the business value of the company IMA - material for the furniture industry s. r. o. The theoretical part defines the procedure for determining the business value and valuation method. The analytical part is devoted to strategic analysis of the company based on the financial plan, which was created, and then final valuation of the analysed company is proposed.

My diploma thesis analyses problems, which are related to creation of business plan. It contains firm analysis and suggestion of business plan, whose parts are organizational, marketing and financial plan, that will be aplicated at increasing and activity of this firm.

This Master´s thesis deals with the prerequisites for producing a business project aimed at establishing a new company. It sets business area, customer segment and type of product, the company will be aimed at. It presents a proposal for establishment of the company.

A plan of opening a physical shop (a low-cost expediting point) as an extension of currently runnning electronic shop is the main focus of this thesis. The analysis of demographic population data, market situation (supply/demand), internal and external corporate enviroment is presented. An attempt is made to provide the answer for the question whether proposed enterprise is pursuable or not. The results of analytic part are used for the shop building locality selection. Furthermore, corporate history, financial and business planning, marketing strategy, organizational structure are provided in practical part of this thesis. Final part is providing the evaluation and selection of the shop founding locality.

The subject of this Master´s thesis is the formulation of a business plan with aim to estabilish a concrete microfirm. The theoretical part characterize small and medium enterprises, its importance for national economy, requirements and the procedure of processing the business plan for its foundation. In practical part are applied theoretical findings including important analysis and caluclations supporting defined goal – foundation of manufacturing microfirm

This thesis focuses on a restaurant business proposal. The main goal of this business plan is a proposal to establish a mini-brewery, which will be used to brew beer for the restaurant only, as well as an analysis of market characteristics applicable to the restaurant location. The business plan also includes marketing strategy proposal.

Záměrem diplomové práce je předložit podnikatelský plán, jehož podstatou je založení obchodní společnosti a realizace v oblasti specializovaného sportovního odvětví „powerkitingu“. V první části práce se věnuji teoretickým východiskům, které jsou dále aplikovány a rozvedeny v praktické části. Zde se zabývám vlastním založením firmy, její struktuře, analýze okolí a marketingové strategii spolu s vyhodnocením rizika a rentability. Dále jsou zkoumány možnosti rozvoje firmy. Na závěr je provedeno zhodnocení předloženého plánu.