<p><!-- /* Font Definitions */ @font-face {font-family:Garamond; panose-1:2 2 4 4 3 3 1 1 8 3; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:647 0 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0cm; margin-right:0cm; margin-bottom:9.0pt; margin-left:0cm; text-align:justify; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:Garamond; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman"; mso-fareast-language:EN-US;} @page Section1 {size:612.0pt 792.0pt; margin:70.85pt 70.85pt 70.85pt 70.85pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --><!--[if gte mso 10]> <mce:style><! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Normal tabell"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} > <! [endif] ></p><p>Throughout time, marketing activities have moved from a transaction perspective to a relationship building perspective on the idea that service quality is an essential part to achieve competitive advantage. In building a strong service culture internal marketing can be used as a tool to increase the employees' commitment to their customers and raise the standards. Also, internal marketing can be used to make employees aware of and be a part of the brand identity of the company. One business where relationship marketing has become increasingly important is the banking sector. Today, a financial crisis is swiping over the world which has lead to questions about the stableness of banks.</p><p>The purpose of this thesis is to investigate and analyse how Swedbank and Forex Bank use internal marketing to effectively transfer their brand identity to the employees. The focus will be on internal marketing and communication in crisis.</p><p>This study has been conducted from a qualitative approach base on case studies of Forex Bank and Swedbank. Data have been collected through semi-structured interviews with people at different levels within the companies.</p><p>In both the cases of Swedbank and Forex Bank the conclusions of this study showed that the employees were well aware of their respective companies' brand identities and was trying to live up to them as they were deeply rooted in the companies culture. Interviews revealed that none of the companies uses a clear internal marketing strategy. However, both Swedbank and Forex Bank use different internal marketing activities though with a slight difference in their focus. It was concluded that they would both benefit from having a structured internal marketing strategy. During the crisis Swedbank successfully use and enhanced their brand identity when communicating with their customers. Forex Bank on the other hand was not as successful, and some employees felt they were given some of the blame for the crisis, where the top management could have used the strong brand identity of the company to calm worried employees about the situation.< ><--></p>

Šiame baigiamajame bakalauro darbe nagrinėjamas techninės analizės taikymas valiutų prekyboje. Dažniausiai pasitaikantys grafikų modeliai, techniniai indikatoriai, ir jų savybės bei galimybės. Pagrindinis baigiamojo darbo tikslas yra išanalizuoti techninės analizės patikimumą euro ir dolerio poroje 4 valandų grafike. Pirmoje baigiamojo darbo dalyje pristatomi techninės analizės pradininkai, taip pat pristatoma techninė analizė teoriniu aspektu. Antroje darbo dalyje analizuojami grafiniai modeliai buvę 2011 metais, pateikiami pavyzdžiai su galimais pelno tikslais. Pateikiama populiariausių indikatorių gaunami signalai pirkti – parduoti valiutų porą. Pateikiama lentelė pagal ,,MacD‘‘ histogramos divergencijos 2011 metų parodymus. Paskutinėje baigiamojo darbo dalyje pateikiamos išvados ir pasiūlymai. / Bachelor’s Final Work presents the research of technical analysis in currency trading. The most common graphic patterns, technical indicators, and their properties and possibilities are described. The main goal of this thesis is to analyze the technical analysis of the reliability of the euro-dollar pair of 4-hour chart. The first part presents technical analysis pioneer, also presents a theoretical analysis of the technical aspect. The second part of the thesis provides graphic patterns which were in 2011, are examples of the potential for profit. Provides the most popular indicators has signaled buy - sell currency pair. A table according to,, MACD histogram divergence'' of 2011 signals have been showed. Last part of the thesis contains the summary of thesis, conclusions and suggestions, references.

Košťál, S. Technical analysis vs. news trading on FOREX market. Diploma thesis. Brno: MENDELU, 2014. In this thesis different approaches of technical analysis and news trading are compared. Spike trading, part of news trading approach, was choosed as the best fulfilling criteria strategy. It was described in details, including require-ments for its succesfull application. In practical part of my thesis was described 9 suggestions for improving of the strategy. Each of them was founded to be be-neficial for given criteria. These suggestions were implemented to optimalizated version of Spike trading strategy. Original version and the optimalized one were compared based on real trading. As a resoult of comparation, hypothesis of succesfull optimalization was confirmed.

This diploma thesis deals with the technical analysis of the development of the currency pair GBP/USD. It is divided into theoretical and analytical part. The theoretical part is used to define the concepts of Forex market and the issue of exchange rates along with the trading terminology according to the relevant specialized literature and internet resources. There is characterized Forex and its subjects, described the main representatives of the kinds of technical indicators and basic graphic formations that can be commonly found in the charts. Analytical part focuses on the formulation of a business plan before the start of trading, as well as the detailed analysis of selected representatives of profitable and unprofitable transactions realized during the simulated trading on a demo account by Bossa FX for the period from October to December 2015. Afterwards there is tested the relation between the success of the realized transactions and used technical analysis tools. The result of the diploma thesis is the total retrospective evaluation of the simulated trading success rate. The output is the formulation of propositions and recommendations to help especially novice traders to make their trading as successful as possible.

The thesis characterize the international foreign exchange market Forex and systems used in the market for capital appreciation. In the first part is discussed why this market is so specific and how is trade. After that gradually resolves the issue of automated trading systems. The target is to declare important facts for creating the system. Of those, then practical part obtains data, where develops automated trading system step by step from the outset. The main target is to develop a system that can make a profit in real terms. All procedures are used as are used in practice. It is focused on creating landing rules, analysis, optimization, programming and special testing. The results then indicate the quality of the whole system. When the results are adequate, the system is trading in real terms and in real time. On this part already connected final part, and it is evaluate the results. Based on the success or failure are suggested additional recommendations for further utilization of the created system.

In the first, theoretical part, the Forex is explained, along with its characteristics and basics of technical and fundamental analysis, followed by economic factors affecting the development of currency exchange rates. Second part of this paper, practical part, is developed as a series of experimental trading sessions using demo account. The trades are executed using mainly fundamental data supported by technical analysis. Final part of this thesis evaluates conducted trades and other features discovered during the tradings.

This diploma thesis analyses the market efficiency hypothesis of chosen currency pairs EUR/USD, EUR/CZK and USD/CZK. The aim of this study is to describe the price behaviour of chosen financial assets and verify the random walk hypothesis on the foreign exchange market. Model of random walk says there is no relationship between historical and future prices, so price changes are random and cannot be predicted. Random walk hypothesis was tested by chosen statistic tests runs test, test of auto-correlation, variance ratio test and unit root test (Augmented Dickey-Fuller Test). Data were collected through the online trading platform and tested in EViews. Period of testing for daily changes (D1) was chosen from 31.12.2009 to 29.12.2017 and for weekly changes (T1) from 2.1.2005 to 29.12.2017. This thesis proved weak-form efficiency of EUR/USD and USD/CZK for both daily changes and weekly changes in a chosen period. Inefficient behaviour of daily changes of EUR/CZK (D1) was indicated by runs test, test of autocorrelation and variance ratio test. There is a question what the cause of inefficiency is. The most likely explanation is currency intervention of the Czech National Bank which took place from April 2013 to April 2017 in order to achieve the inflation target and prevent deflation. Traders could also achieve profits by speculating on appreciation of Czech Crown below 27,-crowns/euro which is not in harmony with efficient-market hypothesis. Moreover, currency pair EUR/CZK is not liquid as major currency pairs and there are bigger transaction costs because of bid-offer spread. This work can contribute to next research in connection with results of this study. To verify if the cause of inefficient behaviour of daily price changes of EUR/USD are currency interventions of the Czech National Bank, I would suggest testing efficient-market hypothesis exactly at the time of interventions. It would be also suitable to compare results of different methodologies including testing in short-time intervals of price changes.

The thesis aims to analyze opportunities for trading in the financial markets for the retail investor, including a specific trading system applied to real investment instrument in the form of currency pair EUR / USD. A partial aim is an understandable and simple way to introduce the essence of the functioning of financial markets, introduce the various bodies that are active in the financial markets, including methods of their regulation. Another objective is to introduce various investment instruments, and because that the thesis discusses investing of real funds, the emphasis is on the list of risks and possibilities of their elimination.

Automatization is higly used in stock traiding. The thesis try to exploid optimalization principles and machine learning. Developed and tested stock traiding system proces financial time series and generate optimal strategy

This master thesis describes the creation and optimization of artificial neural networks which are subsequently utilized to predict the development of time series.