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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

ALL IS NOT FAIR: The Cosmetics war on Women in India

Sambhi, Sandeep 21 November 2016 (has links)
THESIS ABSTRACT Sandeep K. Sambhi Master of Science Conflict Dispute Resolution Program June 2016 Title: All is Not Fair: The Cosmetics War on Women in India I examine the effects of skin whitening and bleaching practices by women and girls of India, and the links between globalization, capitalism, and Indian media. I examine the negative health effects of the use of skin lightening creams, along with the psycho-social effects for women and girls, and the pan-cultural effects of the advertising and marketing by the companies who sell these creams as cosmetics. I argue that the companies who sell them carry great economic power, bolstered by their promotion of colorism and bias toward fair skin. The links between profit, colorism, caste and gender inequality are explored, along with the historical roots of caste and color in India. Media bias for fair skin in India and media are discussed, along with effects on women’s efficacy, self-esteem, and the effects of fair skin bias on opportunities in work and marriage. Resolution, education and public outreach efforts are also presented here.

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