Farmers¡¦ association in Taiwan has four important characters¡FThat is¡GEconomical¡AEduction¡ASocial And Political¡AWhich is said a non-profitable Farmers¡¦ Organization of public welfare and they are federated system of multi-purpose Farmers¡¦ cooperative organization in Taiwan . Farmers¡¦ association in Taiwan provides an integrated services and activities¡Anamely¡GEconomic¡ACredit¡AAgricultural extension and Insurance. Corporate identity system¡]CIS¡^is a total communication system.Which contains Mind identity¡]MI¡^¡ABehavior identity¡]BI¡^¡Aand Visual identity¡]VI¡^¡FMeanwhile¡ACIS has become a powerful strategy for enterprise successfully¡AIn order to alter former conservative corporation image and to establish a new image .The farmers¡¦ association conducts CIS to change image and to reinforce the marketing effect . Therefore¡Amany farmers¡¦ association pay more attention to marketing competition and new image .The purpose of this study are as follows¡G 1.Why Farmers¡¦ association in Taiwan conduction CIS¡H 2.To introduce the CIS theories . 3.To evaluate the perceived impacts of CIS for Farmers¡¦ association in Taiwan . 4.Non-conducts and conducts Farmers¡¦ association different in identity item.